System and Method for Recommending Products to Bridge Gaps Between Desired and Actual Personal Branding
AssigneeInternational Business Machines Corporation
InventorsRama K. Akkiraju, Haibin Liu, Jalal U. Mahmud, Vibha S. Sinha, Anbang Xu
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Abstract
A method, system and a computer program product are provided for making product recommendations to improve a user's personal brand by using the symbolic meanings and utilities of products and a user's brand perceptions along with users input of a desired personal brand imagery to output a set of products that are optimized to help users bridge the gaps between their desired and actual self-brand, thereby enabling a user to navigate products that shape their personal imagery.
Claims21
A method of enabling personal branding, the method comprising:
- receiving, by the information handling system comprising a processor and a memory, product information from a set of products, the product information comprising product descriptions, product categories, review ratings, and discussions related to the products on social media;
- receiving, by the information handling system, user information from one or more users, the user information comprising user behavior data collected from social media and personal devices associated with the one or more users;
- analyzing, by the information handling system, the user information to identify an actual self-brand and a desired self-brand for a first user and to calculate one or more gaps between the actual self-brand and the desired self-brand for the first user;
- analyzing, by the information handling system, the product information to identify a product brand personality for each product in the set of products;
- and
- outputting, by the information handling system, visual information identifying the one or more gaps along with a set of product recommendations having corresponding product brand personalities to bridge the one or more gaps between the actual self-brand and the desired self-brand for the first user.
A computer program product comprising a computer readable storage medium having a computer readable program stored therein, wherein the computer readable program, when executed on an information handling system, causes the system to recommend one or more products to bridge gaps between desired and actual personal branding by:
- receiving user information from one or more users, the user information comprising user behavior data collected from social media and personal devices associated with the one or more users;
- analyzing the user information to identify an actual self-brand and a desired self-brand for a first user and to calculate one or more gaps between the actual self-brand and the desired self-brand for the first user;
- analyzing the product information to identify a product brand personality for each product in the set of products;
- and
- outputting visual information identifying the one or more gaps along with a set of product recommendations having corresponding product brand personalities to bridge the one or more gaps between the actual self-brand and the desired self-brand for the first user.
An information handling system comprising:
- one or more processors;
- a memory coupled to at least one of the processors;
- a set of instructions stored in the memory and executed by at least one of the processors to recommend one or more products to bridge gaps between desired and actual personal branding, wherein the set of instructions are executable to perform actions of:
- receiving, by the system comprising a processor and a memory, product information from a set of products, the product information comprising product descriptions, product categories, review ratings, and discussions related to the products on social media;
- receiving, by the system, user information from one or more users, the user information comprising user behavior data collected from social media and personal devices associated with the one or more users;
- analyzing, by the system, the user information to identify an actual self-brand and a desired self-brand for a first user and to calculate one or more gaps between the actual self-brand and the desired self-brand for the first user;
- analyzing, by the system, the product information to identify a product brand personality for each product in the set of products;
- and
- outputting, by the system, visual information identifying the one or more gaps along with a set of product recommendations having corresponding product brand personalities to bridge the one or more gaps between the actual self-brand and the desired self-brand for the first user.
Dependencies are inferred from the claim text.