Optimizing dynamic review generation for redirecting request links

A computer-implemented method, comprising:

• receiving, by a processing device, a confirmation indicator from a client device based on a dynamic redirection container transmitted to the client device, the dynamic redirection container is associated with a request for an online review of a merchant;
• identifying, by the processing device, one or more weighted event factors associated with a plurality of sites based on the confirmation indicator and distribution parameters specified by the merchant;
• redirecting, by the processing device in accordance with the weighted event factors, the client device to at least one site of the plurality sites to be perceived by a user as being associated with the dynamic redirection container;
• updating, by the processing device, the weighted event factors based on review data for the merchant posted by the redirected client device.

A non-transitory computer readable storage medium having instructions that, when executed by a processing device, cause the processing device to:

• receive, by the processing device, a confirmation indicator from a client device based on a dynamic redirection container) transmitted to the client device;
• identify one or more weighted event factors associated with a plurality of sites based on the confirmation indicator and a set of input parameters specified by the merchant;
• determine that a user associated with the client device is logged onto one or more sites of the plurality of sites;
• and
• redirect, based on the weighted event factors, the client device to at least one of the logged onto sites associated with the dynamic redirection container.

A computer-implemented method, comprising:

• selecting, by a processing device, a client device of a user to provide a review of a merchant;
• identifying, by the processing device, one or more weighted event factors associated with a plurality of sites and a set of input parameters specified by the merchant;
• determining, by the processing device, an optimal site of the plurality of sites to distribute the review of the merchant based on the weighted event factors;
• and
• transmitting, by the processing device, a dynamic communication object to the user to redirect the client device to the optimal site.