Suppressing redundant promotional messaging based upon identified customer interactions

A computer program product for suppressing redundant promotional messaging based upon identified customer interaction, the computer program product comprising a non-transitory computer readable storage medium having program instructions embodied therewith, the program instructions executable by a device to cause the device to perform a method comprising:

• detecting in a retail computing system, a presence of a mobile device in a retail venue and identifying by the retail computing system a customer associated with the mobile device;
• sensing in the retail computing system a customer interaction between an agent of the venue and the customer by detecting a proximity of the mobile device of the customer to a mobile device of the agent, and receiving in the retail computing system from the agent information characterizing the customer interaction including one or more promotional offers presented to the customer;
• receiving a directive in the retail computing system to transmit a promotional message to the customer, and determining if the promotional message is redundant to the information characterizing the customer interaction, namely the one or more promotional offers presented to the customer;
• and,
• responsive to a determination that the promotional message is redundant to the information characterizing the customer interaction, suppressing the transmission of the promotional message, but otherwise transmitting to the customer the promotional message.