US 2018/0121962 A1 · ELECTRONIC APPARATUS AND CONTROLLING METHOD THEREOF

Abstract

An electronic apparatus and controlling method thereof are provided. The controlling method of an electronic apparatus includes generating a terminal-based content profile including content viewing history information and external apparatus usage information by time, transmitting the terminal-based content profile to an external server, in response to an event to play an advertisement content occurring, acquiring context information of the electronic apparatus and transmitting the acquired context information to the external server, receiving, from the external server, an advertisement content determined based on the terminal-based content profile and the context information of the electronic apparatus, and displaying the received advertisement content on a display.

Claims16

Dependent claims

A controlling method of an electronic apparatus, the controlling method comprising:

generating a terminal-based content profile comprising content viewing history information and external apparatus usage information by time;
transmitting the terminal-based content profile to an external server;
in response to an event to play an advertisement content occurring, acquiring context information of the electronic apparatus and transmitting the acquired context information to the external server;
receiving, from the external server, an advertisement content determined based on the terminal-based content profile and the context information of the electronic apparatus;
and
displaying the received advertisement content on a display.

3 more elements

An electronic apparatus comprising:

a display;
a communicator configured to communicate with an external apparatus and an external server;
and
a processor configured to:
generate a terminal-based content profile comprising viewing history information and external apparatus usage information by time,
transmit the terminal-based content profile to an external server through the communicator,
in response to an event to play an advertisement content occurring, acquire context information of the electronic apparatus and transmit the acquired information to the external server through the communicator,
receive an advertisement content determined based on the terminal-based content profile and the context information of the electronic apparatus from the external server through the communicator, and
control the display to display the received advertisement content on the display.

6 more elements

Dependencies are inferred from the claim text.

Electronic apparatus and controlling method thereof

Life of this patent

Electronic apparatus and controlling method thereof

Life of this patent

Abstract

Claims16