Enhanced advertisement blocking
AssigneePaypal, Inc.
InventorAshley Jones
Life of this patent
Estimating the term…
Abstract
A computer system determines a financial health rating for a user based on financial information associated with the user. The computer system detects receipt of digital content that includes an advertisement. Responsive to the detecting receipt of digital content, the computer system compares the content of the advertisement to the determined financial health rating of the user to determine whether the advertisement is appropriate for the user. Responsive to determining that the advertisement is not appropriate for the user, the computer system disallows display of the digital content.
Claims20
A system, comprising:
- one or more processors, one or more computer-readable memories, one or more computer-readable tangible storage devices with program instructions stored on the one or more computer-readable tangible storage devices, the one or more processors configured to execute the program instructions via at least one of the one or more memories to cause the system to perform the operations comprising:
- determining a financial health rating for a user based on financial information associated with the user;
- detecting receipt of digital content that includes an advertisement;
- responsive to the detecting receipt of digital content, comparing the content of the advertisement to the determined financial health rating of the user to determine whether the advertisement is appropriate for the user;
- and
- responsive to determining that the advertisement is not appropriate for the user, disallowing display of the digital content.
A method, comprising:
- determining a financial health rating for a user based on financial information associated with the user;
- detecting a request for digital content that includes an advertisement;
- responsive to the detecting a request for digital content that includes an advertisement, comparing a rating for the digital content to the determined financial health rating of the user to determine whether the digital content is appropriate for the user;
- and
- responsive to determining that the digital content is not appropriate for the user, blocking communication with a server associated with the digital content.
A computer program product, comprising:
- one or more computer-readable tangible storage devices, and program instructions stored on at least one of the one or more storage devices, the program instructions when executed cause a machine to perform operations comprising:
- determining a financial health rating for a user based on financial information associated with the user;
- detecting receipt of digital content that includes an advertisement;
- responsive to the detecting receipt of digital content, comparing the content of the advertisement to the determined financial health rating of the user to determine whether the advertisement is appropriate for the user;
- and
- responsive to determining that the advertisement is not appropriate for the user, disallowing display of the digital content.
Dependencies are inferred from the claim text.