System, method, software and data structure for independent prediction of attitudinal and message responsiveness, and preferences for communication media, channel, timing, frequency, and sequences of communications, using an integrated data repository

A predictive marketing message system, comprising:

• one or more hardware computer processors;
• and
• one or more storage devices configured to store software instructions executable by the one or more hardware computer processors to cause a classification system to:
• access information in entity files associated with entities;
• identify a set of entities having similarities in the accessed information based on attitudinal and/or behavioral actions indicators of predetermined attitudinal and/or behavioral actions models, wherein the attitudinal and/or behavioral actions indicators include at least one of:
• lifestyle information, an interest, demographic information, behavioral/transactional/action information, socioeconomic information, or cultural information;
• append the attitudinal and/or behavioral actions indicators to the entity files associated with the identified set of entities;
• determining a message theme associated with the appended attitudinal and/or behavioral actions indicators, the message theme indicative of message content responsiveness, wherein the message theme includes at least one of:
• brand loyalty, impulse purchasing behavior, incentive driven behavior, patriotic behavior, environmentally conscious behavior, trend following behavior, product research tendencies, product preferences, recreational shoppers, quality brand preferences, mainstream adopters of trends, novelty seekers or price conscious behavior;
• determining a message media channel associated with the appended attitudinal and/or behavioral actions indicators, the message media channel indicative of a preferred medium of communication, wherein the message media channel includes at least one of:
• electronic mail, internet, digital display, digital video, an electronic notification, direct mail, telecommunication, broadcast media, video media, optical media, print media, electronic media, digital or satellite radio, traditional terrestrial broadcasting, newspaper, digital newspapers, television, or public display media;
• and
• automatically generating a predictive marketing message based on the message theme and the message media channel.