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US 2018/0121938 A1Published application
System and method for digital audience estimation
AssigneeVerto Analytics Oy
InventorsHannu VERKASALO, Chris MODZELEWSKI
Life of this patent
Estimating the term…
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AssigneeVerto Analytics Oy
InventorsHannu VERKASALO, Chris MODZELEWSKI
Estimating the term…
A method for estimating the digital audience (102a, 102b, 102c) reached by a digital network (110) on at least one digital platform (104a, 104b, 104c) to be performed by computer equipment (114, 114B), comprising monitoring transactions (105a, 105b, 105c, 106) on said platform in the digital network for a predefined period, wherein the predefined period comprises at least a preliminary period, target period, and post-period, which are temporally sequential, capturing device-related identifiers associated with the observed transactions, wherein the device-related identifier preferably anonymously identifies a device or device user or related application profile, optionally a browser profile, determining, for each captured device-related identifier, whether it was observed at least once during both said preliminary period and said post-period, to extract persistent device-related identifiers from the captured device-related identifiers, and calculating statistics preferably containing aggregate statistics having regard to the persistent device-related identifiers and related transactions, during the target period. A system and computer program for executing the method are presented.
A method (300) for estimating the digital audience (102a, 102b, 102c) reached by a digital network (110) on a digital platform (104a, 104b, 104c) to be performed by computer equipment (114), comprising
The method of any preceding claim, wherein the calculation of statistics include at least one element selected from the group consisting of:
The method of any preceding claim, wherein the occurrence counts of captured device-related identifiers are kept track of.
The method of any preceding claim, wherein the device-related identifiers include at least one element selected from the group consisting of:
The method of any preceding claim, wherein the device-related identifiers include fingerprints indicative of a plurality of device-related characteristics.
The method of any preceding claim, configured to monitor transactions and capture device-related identifiers on a plurality of digital platforms of the digital network.
The method of any preceding claim, wherein the digital audience is estimated on at least one platform selected from the group consisting of:
The method of any preceding claim, configured to match fingerprints collected on multiple digital platforms of the digital network to deduplicate the digital audience across the network.
The method of any preceding claim, comprising executing frequency capping of content, preferably digitally deliverable creative or campaign, having regard to a terminal device based on the captured device-related identifiers.
The method of any preceding claim, configured to deduplicate the digital audience utilizing multiple platforms of the digital network based on obtained panel-based media measurement data indicative of users' network usage on said multiple platforms.
A system (114, 114B, 215) for estimating the digital audience (102a, 102b, 102c) reached by a digital network (110) on at least one digital platform (104a, 104b, 104c), comprising
A computer program, comprising computer code configured, when executed on a computer, to
Dependencies are inferred from the claim text.