Method of correlating bid price to intrinsic value in a survey platform

A method of dynamic price matching comprising:

• receiving, at a router platform, a routed pricing grid from a supplier, wherein the routed pricing grid includes prices for routed completes by each survey respondent associated with a panel, wherein a routed complete is an online survey, associated with a buyer, completed by a survey respondent associated with a supplier's panel, that was routed to the online survey, wherein the price for routed completes are based upon two or more value indicators of online surveys, wherein the value indicators comprise conversion percentage, incidence percentage, and length of interview;
• receiving from each buyer, at the router platform, a budget for each online survey associated with the buyer;
• receiving, at the router platform, an initial value for each value indicator from each buyer for each online survey associated with the buyer;
• generating a price-matched group of online surveys at the router platform for a survey respondent who has been terminated from a first online survey, wherein the survey respondent is associated with a first panel, wherein generating the price-matched group of online surveys includes:
• determining a routed complete price for each online survey from the routed pricing grid associated with the first panel using the initial value of the value indicators for each online survey;
• comparing each routed complete price to the budget of each online survey;
• and
• adding, to the price-matched group, each online survey associated with the buyer, wherein the budget of the online survey is greater than routed complete price from the routed pricing grid associated with the first panel;
• and
• transmitting a second online survey to the survey respondent, wherein the second online survey is selected from the price-matched group of online surveys.

A system for dynamic price matching comprising:

• at least one processor;
• and
• memory including instructions that, when executed by the at least one processor, cause the at least one processor to:
• receive, at a router platform, a routed pricing grid from a supplier, wherein the routed pricing grid includes prices for routed completes by each survey respondent associated with a panel, wherein a routed complete is an online survey, associated with a buyer, completed by a survey respondent associated with a supplier's panel, that was routed to the online survey, wherein the price for routed completes are based upon two or more value indicators of online surveys, wherein the value indicators comprise conversion percentage, incidence percentage, and length of interview;
• receive from each buyer, at the router platform, a budget for each online survey associated with the buyer;
• receive, at the router platform, an initial value for each value indicator from each buyer for each online survey associated with the buyer,
• generate a price-matched group of online surveys at the router platform for a survey respondent who has been terminated from a first online survey, wherein the survey respondent is associated with a first panel, wherein generating the price-matched group of online surveys includes:
• determine a routed complete price for each online survey from the routed pricing grid associated with the first panel using the initial value of the value indicators for each online survey;
• compare each routed complete price to the budget of each online survey;
• and
• add, to the price-matched group, each online survey associated with the buyer, wherein the budget of the online survey is greater than routed complete price from the routed pricing grid associated with the first panel;
• and
• transmit a second online survey to the survey respondent, wherein the second online survey is selected from the price-matched group of online surveys.

At least one computer readable medium including instructions for dynamic price matching, that when executed by at least one processor, cause the at least one processor to:

• receive, at a router platform, a routed pricing grid from a supplier, wherein the routed pricing grid includes prices for routed completes by each survey respondent associated with a panel, wherein a routed complete is an online survey, associated with a buyer, completed by a survey respondent associated with a supplier's panel, that was routed to the online survey, wherein the price for routed completes are based upon two or more value indicators of online surveys, wherein the value indicators comprise conversion percentage, incidence percentage, and length of interview;
• receive from each buyer, at the router platform, a budget for each online survey associated with the buyer;
• receive, at the router platform, an initial value for each value indicator from each buyer for each online survey associated with the buyer;
• generate a price-matched group of online surveys at the router platform for a survey respondent who has been terminated from a first online survey, wherein the survey respondent is associated with a first panel, wherein generating the price-matched group of online surveys includes:
• determine a routed complete price for each online survey from the routed pricing grid associated with the first panel using the initial value of the value indicators for each online survey;
• compare each routed complete price to the budget of each online survey;
• and
• add, to the price-matched group, each online survey associated with the buyer, wherein the budget of the online survey is greater than routed complete price from the routed pricing grid associated with the first panel;
• and
• transmit a second online survey to the survey respondent, wherein the second online survey is selected from the price-matched group of online surveys.