Display control method and apparatus

An apparatus, comprising:

• a camera configured to capture a first face image and a second face image of a face of a user of the apparatus;
• a display screen configured to display content to the user;
• and
• processing circuitry configured to:
• extract a first face fiducial of a characteristic point on the face of the user from the first face image and a second face fiducial of the characteristic point on the face of the user from the second face image;
• determine a face location offset value based on the first face fiducial and the second face fiducial;
• determine, based on the face location offset value, a display location offset value of the content to be displayed on the display screen;
• and
• perform a display control of the content to be displayed on the display screen according to the display location offset value.

A method for display control, comprising:

• obtaining one or more moving parameters of a terminal device;
• determining, by processing circuitry of the terminal device, a relative displacement between the terminal device and a user according to the one or more moving parameters;
• and
• controlling, by the processing circuitry, content to be displayed on a display screen of the terminal device to move in an opposite direction to the relative displacement.