Methods and apparatus for personalising content in a health management system

Abstract

There is provided a method of personalising first core content in a health management system. The method includes: obtaining one or more characteristics of the first core content, wherein the first core content is to be presented to a user with a first supplemental content item; obtaining one or more characteristics of the user; and selecting the first supplemental content item from a plurality of supplemental content items based at least in part on the characteristics of the first core content, the characteristics of the user and one or more characteristics of the first supplemental content item. An apparatus and a computer program product are also provided.

Dependencies are inferred from the claim text.