Terminal device and method for displaying image by same, and web server and method for providing web page by same

A terminal device comprising:

• a display displaying a webpage on a screen;
• a user input unit receiving a scroll input of a user with respect to the displayed webpage;
• and
• a control unit changing, while moving the webpage according to the scroll input of the user, a first image displayed in a predetermined area of the webpage, which moves together with the webpage into a second image.

A method for providing a webpage by a web server, the method comprising:

• receiving a request for a webpage from a terminal device;
• and
• providing the webpage to the terminal device according to the request from the terminal device,
• wherein while the webpage is displayed on a screen of the terminal device, the webpage controls the terminal device to change a first image displayed in a predetermined area of the webpage, which moves together with the webpage into a second image while moving the webpage according to a scroll input when the scroll input of a user in the webpage is received.