# US 2018/0115807 A1 · Video content switching and synchronization system and method for switching between multiple video formats > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2018/0115807 A1 - Document ID: US20180115807A1 - Status: Published application - Kind: A1 - Application number: 15/793,508 - Filed: 2017-10-25 - Published: 2018-04-26 - Earliest claimed: 2016-10-25 - Assignees: Aether, Inc. - Applicants: Aether, Inc. - Inventors: Nikola Todorovic; Tye Sheridan - Web page: https://patentgrep.com/patent/US20180115807A1 ## CPC - H04N 21/6587: Control parameters, e.g. trick play commands, viewpoint selection - H04N 7/148: {Interfacing a video terminal to a particular transmission medium, e.g. ISDN} - H04N 21/4221: {Dedicated function buttons, e.g. for the control of an EPG, subtitles, aspect ratio, picture-in-picture or teletext} - H04N 21/43072: {of multiple content streams on the same device} - H04N 21/44004: {involving video buffer management, e.g. video decoder buffer or video display buffer} - H04N 21/4622: {Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet (web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859)} - H04N 21/4722: for requesting additional data associated with the content - H04N 21/816: {involving special video data, e.g 3D video} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A video content type seamless switching system and method for synchronizing and displaying multiple types of video content in a single platform, such as a single video player, application, or other content player. Illustrative video content type switching may be between 2D and 360 degree formats coordinated by a switching controller. The switching controller may be configured to operate with television displays and associated control components, such as cable boxes, through implementation of the video content switching methods. ## Claims ### Claim 1 A content switch apparatus comprising: a media player having two or more video players for playing different video formats including a parent video player to play parent video content and one or more child video players to play child video content; the media player configured to obtain video content in the different video formats from a server; a content switch controller operatively connected to the media player and configured to instruct the media player to enable and disable the two or more video players to play the video content in the different video formats by matching and synchronizing them; one or more processors; a non-transitory computer-readable storage medium in which is stored computer code that when executed on the one or more processors causes the content switch apparatus to perform the method of: activating the parent video player; detecting additional video content; matching the additional video content to the parent video content, wherein the matched additional video content is the child video content; synchronizing the parent video content with the child video content; enabling a content switch button; running the child video content in the background; receiving input through the content switch button to the switch controller; by the switch controller, based on the input, rotating the parent video player to the child video player. ### Claim 2 (depends on 1) The apparatus of claim 1 further comprising a display configured to display the parent video content and the one or more child video content. ### Claim 3 (depends on 1) The apparatus of claim 1 wherein the content switch apparatus, after receiving the input, further performs the method of: buffering the child video content while the parent video content continues to play; switching to display the child video content only when the child video content is sufficiently buffered for display and playing the parent video content until such time. ### Claim 4 (depends on 3) The apparatus of claim 3 wherein buffering of the child video content is initiated as soon as the parent video content has been buffered. ### Claim 5 (depends on 1) The apparatus of claim 1 further comprising a switching interface configured to switch between the parent video content and the child video content. ### Claim 6 (depends on 1) The apparatus of claim 1 further configured to stream multiple video formats simultaneously from the server and temporarily store them at the video player. ### Claim 7 (depends on 1) The apparatus of claim 1 configured to have the two or more video players active at the same time, with only one presenting video while the other video players prepare video for playback or stand ready for playback. ### Claim 8 (depends on 1) The apparatus of claim 1 wherein the apparatus is configured to determine the type of video content and activate the appropriate player. ### Claim 9 (depends on 1) The apparatus of claim 1 wherein the switch controller is configured to activate features associated with the video format when switching to another video format. ### Claim 10 (depends on 1) The apparatus of claim 1 wherein the parent video format is 2D linear and the child video format is 360 degree. ### Claim 11 (depends on 1) The apparatus of claim 1 wherein the parent video format is 2D linear and the child video format is 3D. ### Claim 12 (depends on 1) The apparatus of claim 1 configured to be applied to live events. ### Claim 13 (depends on 1) The apparatus of claim 1 wherein the parent video content is an advertisement. ### Claim 14 (depends on 1) The apparatus of claim 1 wherein video rendering is performed in the cloud. ### Claim 15 (depends on 14) The apparatus of claim 14 wherein the one or more processors cause the content switch apparatus to perform the steps of: sending, by the content switch controller, a command to the media player; sending, by the media player, the command to an SDK; providing, by the SDK, instructions to render a child 360 degree video to move according to the command; navigating the 360 degree video according to the command; cropping the 360 degree video to a viewing area of the media player; and sending the cropped 360 degree video as a 2D video to the media player. ### Claim 16 (depends on 1) The apparatus of claim 1 wherein the video content is viewed using a virtual reality headset. ### Claim 17 (depends on 1) The apparatus of claim 1 further comprising an advertising and marketing component having code, which when executed on the one or more processors performs the method of: with an SDK, tracking data including a viewer's actions and preferences; exporting the tracked data; taking further marketing action based on the tracked data. ### Claim 18 A method for switching between different video content types in a system having a memory and a processor communicatively coupled to the memory, wherein the processor is configured to execute steps comprising: activating a parent video player; detecting additional video content; matching the additional video content to the parent video content, wherein the matched additional content is a child video content of a different format from the parent video content; synchronizing the parent video content with the child video content; enabling a content switch button; running the child video content in the background; receiving input by a switch controller; by the switch controller, based on the input, rotating the parent video player to the child video player. ### Claim 19 A computer readable non-transitory article of manufacture tangibly embodying computer readable instructions which, when executed, cause a computer to carry out the steps comprising: activating a parent video player; detecting additional video content; matching additional video content to the parent video content, wherein the matched additional content is a child video content of a different format from the parent video content; synchronizing the parent video content with the child video content; enabling a content switch button; running the child video content in the background; receiving input by a switch controller; by the switch controller, based on the input, rotating the parent video player to the child video player. ### Claim 20 A system, system components and a computer implemented method according to any of the embodiments described herein or shown in the figures.