Method and computing device for optimizing placement of digital signage content based on audience segments

A non-transitory computer program product comprising instructions deliverable via an electronically-readable media such as storage media and communication links, the instructions when executed by a processing unit of a computing device providing for optimizing placement of digital signage content based on audience segments of digital signage display units by:

• storing in a memory of the computing device audience segments of digital signage display units;
• receiving by the processing unit of the computing device characteristics of a digital signage content from a customer user interface;
• processing by the processing unit of the computing device the characteristics of the digital signage content and the plurality of audience segments to identify potential placements for the digital signage content based on the digital signage characteristics;
• transmitting the potential placements for the digital signage content to the customer user interface;
• receiving by the computing device from the customer user interface bids for the potential placements for the digital signage content;
• and
• processing the bids for to identify optimized placements for the digital signage content based on the characteristics of the digital signage content and bids received.