Gift messaging based customer acquisition

A system comprising one or more computers and one or more storage devices storing instructions that, when executed by the one or more computers, cause the one or more computers to perform operations comprising:

• in a communication session with a network node associated with a sender, obtaining from the network node an audio recording of a message from the sender to a recipient and contact information for the recipient;
• based on the contact information, sending the recipient a notification that the recorded audio message is available;
• based on receipt of a request in connection with the notification, transmitting to the recipient an audio message comprising an invitation for the recipient to specify an opt-in preference regarding receipt of direct marketing communications;
• and
• in response to receipt of an indication of the recipient's opt-in preference, triggering both a playback of the audio recording of the message from the sender on a network node associated with the recipient and a generation of a marketing preference record comprising the indication of the recipient's opt-in preference received from the network node associated with the recipient and information evidencing the indication of the recipient's opt-in preference.

One or more non-transitory computer storage media encoded with a computer program product comprising instructions that, when executed by one or more computers, cause the one or more computers to perform operations comprising:

• in a communication session with a network node associated with a sender, obtaining from the network node an audio recording of a message from the sender to a recipient and contact information for the recipient;
• based on the contact information, sending the recipient a notification that the recorded audio message is available;
• based on receipt of a request in connection with the notification, transmitting to the recipient an audio message comprising an invitation for the recipient to specify an opt-in preference regarding receipt of direct marketing communications;
• and
• in response to receipt of an indication of the recipient's opt-in preference, triggering both a playback of the audio recording of the message from the sender on a network node associated with the recipient and a generation of a marketing preference record comprising the indication of the recipient's opt-in preference received from the network node associated with the recipient and information evidencing the indication of the recipient's opt-in preference.