Method and arrangement for assisting in decision making by utilizing personal profiling

A data network arrangement for assisting in a customer meeting a decision making process of a customer, comprising:

• a communications network;
• data processing apparatuses of customers connected to the communications network;
• a server of a service or product provider comprising a processor unit, a memory unit, input and output means, the server comprising:
• several customer input and output interfaces;
• several sales representative input and output interfaces;
• a database, and;
• computer program code configured, with the processor and the memory of the server, to cause the server at least to:
• store created basic personality profiles of customers into a database of the server;
• store created helpful contents into the memory that are selected on the grounds of typical customer needs of the basic personality profiles;
• send over a communication network a profiling questionnaire to a data processing apparatus of the customer, the questionnaire comprising questions, each including an evaluation line, about customer needs and personality characteristics of the customer;
• store the answers of the customer to the questionnaire into the memory of the server;
• utilize a profiling application installed in the memory to classify the customer to one basic personality profile based on the received answers of the customer to the personality characteristics questions of the questionnaire;
• create by utilizing the profiling application an agenda for the customer meeting based on the answers to the personality characteristics questions and to the customer need questions;
• select presentation material from the helpful contents for the agreed customer meeting based on the answers to the customer need questions and the personality characteristics questions, and
• send the created agenda and the selected presentation material at least to a sales representative of the service provider.

A server configured to assist in a decision making process in a customer meeting by creating a personified meeting agenda and to select personified helpful contents related to services or products for the customer meeting, the server comprising:

• a processor unit;
• a memory unit;
• input and output means, and;
• a user interface;
• the processor unit and the memory unit are at least configured to:
• store created basic personality profiles of customers into a database of the server of the service provider;
• store created helpful contents into the memory that are selected on the grounds of typical customer needs of the basic personality profiles;
• send over a communication network a profiling questionnaire to a data processing apparatus of a customer, the questionnaire comprising questions, each including an evaluation line, about customer needs and personality characteristics of the customer;
• store the answers of the customer to the questionnaire into the memory of the server;
• utilize a profiling application installed in the memory to classify the customer to one basic personality profile based on received answers of the customer to the personality characteristics questions of the questionnaire;
• create by utilizing the profiling application an agenda for the agreed customer meeting based on the answers to the personality characteristics questions and to the customer need questions;
• select presentation material from the helpful contents for the agreed customer meeting based on the answers to the customer need questions and the personality characteristics questions, and
• send the created agenda and the selected presentation material at least to a sales representative of the service provider.

A non-transitory computer-readable medium with computer executable instructions stored thereon executed by a processor to perform the method of assisting a decision making process of a customer in an agreed customer meeting, the method comprising:

• defining at least two basic personality profiles for customers;
• storing the created basic personality profiles into a database of a server;
• creating separate helpful contents related to services or products of a service provider that are based on typical customer needs of the basic personality profiles;
• storing the created helpful contents into the database of the server;
• sending over a communication network a profiling questionnaire to a data processing apparatus of the customer, the questionnaire comprising questions, each including an evaluation line, about customer needs and personality characteristics of the customer;
• receiving answers of the customer to the questions of the questionnaire from the data processing apparatus of the customer;
• storing the answers of the customer to the questionnaire into the database of the server;
• utilizing a profiling application installed in a memory of the server to classify the customer to one basic personality profile based on the received answers of the customer to the personality characteristics questions of the questionnaire;
• creating by utilizing the profiling application an agenda for the agreed customer meeting based on the answers to the personality characteristics questions and to the customer need questions;
• selecting helpful contents for the agreed customer meeting based on the answers to the customer need questions and the personality characteristics questions, and;
• sending the created agenda and the selected presentation material at least to a sales representative of the service provider.