# US 2018/0027271 A1 · Server Side Adaptive Bit Rate Reporting > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2018/0027271 A1 - Document ID: US20180027271A1 - Status: Published application - Kind: A1 - Application number: 15/452,140 - Filed: 2017-03-07 - Published: 2018-01-25 - Earliest claimed: 2013-05-02 - Assignees: This Technology, Inc. - Applicants: This Technology, LLC. - Inventors: John Raymond Mick, JR.; Jeffrey Sherwin; Bryan David Santangelo - Web page: https://patentgrep.com/patent/US20180027271A1 ## CPC - H04N 21/2407: {Monitoring of transmitted content, e.g. distribution time, number of downloads (arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14)} - H04N 21/23424: {involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement} - H04N 21/2343: involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements {(video transcoding H04N19/40; media packet handling at the source H04L65/762)} - H04N 21/235: Processing of additional data, e.g. scrambling of additional data or processing content descriptors - H04N 21/2353: {specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata} - H04N 21/44204: {Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched (monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N 21/8352: involving content or source identification data, e.g. Unique Material Identifier [UMID] - H04N 21/84: Generation or processing of descriptive data, e.g. content descriptors {(systems specially adapted for using meta-information in broadcast systems H04H60/73)} - H04N 21/8455: {involving pointers to the content, e.g. pointers to the I-frames of the video stream} - H04N 21/8456: {by decomposing the content in the time domain, e.g. in time segments} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A server receives metadata associated with an advertisement in a transport signal stream from an encoder, the metadata identifying a specified frame of the transport signal stream corresponding to a point in time of the advertisement. The server instructs an encoder, by a server, to insert a marker into the specified frame of the transport signal stream, the marker identifying the point in time of the advertisement. The server receives data from a smart appliance. The server detects the marker in the data. The server identifies the marker as the specified frame of the transport signal stream played by the smart appliance. The server maps the marker to the identified point in time of the advertisement. ## Claims ### Claim 1 (canceled) ### Claim 2 A system comprising: one or more computing devices, each of the one or more computing devices comprising a processor and a memory, the memory storing computer executable instructions which, when executed by the processor, cause the one or more computing devices to perform operations comprising: receiving, by the one or more computing devices, metadata associated with an advertisement in a transport signal stream from a first system, the metadata identifying a specified frame of the transport signal stream corresponding to a point in time of the advertisement; responsive to determining, by the one or more computing devices, that the transport signal stream is operating at a first frame rate, instructing the first system, by the one or more computing devices, to insert a first marker into the specified frame of the transport signal stream, the first marker identifying the point in time of the advertisement for the first frame rate; responsive to determining, by the one or more computing devices, that the transport signal stream is operating at a second frame rate differing from the first frame rate, instructing the first system, by the one or more computing devices, to insert a second marker differing from the first marker into the specified frame of the transport signal stream, the second marker identifying the point in time of the advertisement for the second frame rate; receiving, by the one or more computing devices, data from a viewing system; detecting, by the one or more computing devices, one of the first marker and the second marker in the data; identifying, by the one or more computing devices, one of the first marker and the second marker as the specified frame of the transport signal stream played by the viewing system; and mapping, by the one or more computing devices, one of the first marker and the second marker to the identified point in time of the advertisement. ### Claim 3 (depends on 2) The system of claim 2, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising mapping one of the first marker and the second marker to a total percentage of the advertisement played by the viewing system in view of the identified point in time of the advertisement. ### Claim 4 (depends on 3) The system of claim 3, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising reporting the total percentage of the advertisement played by the viewing system to a tracking element. ### Claim 5 (depends on 4) The system of claim 4, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising charging an organization associated with the tracking element a fee based on the percentage of an advertisement played. ### Claim 6 (depends on 2) The system of claim 2, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising instructing the first system to insert one of the first marker and the second marker into the specified frame of the transport signal stream on a per frame, per segment, per sub-segment, or per plurality of segments basis. ### Claim 7 (depends on 2) The system of claim 2, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising instructing the first system to insert different markers into corresponding frames in the transport signal stream corresponding to different points in time of the advertisement. ### Claim 8 (depends on 7) The system of claim 7, wherein the different points in time of the advertisement correspond to quartiles of an advertisement playable by the viewing system. ### Claim 9 (depends on 2) The system of claim 2, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising instructing the first system to insert one of the first marker and the second marker into at least one of a first frame of a percentile, a last frame of a percentile, multiple but not all frame of a percentile, or throughout a percentile. ### Claim 10 (depends on 2) The system of claim 2, wherein one of the first marker and the second marker comprises an ID3 tag. ### Claim 11 (depends on 10) The system of claim 10, wherein the ID3 tag comprises a unique identifier indicative of the identified point in time of the advertisement playable by the viewing system. ### Claim 12 (depends on 11) The system of claim 11, wherein the unique identifier is a universal unique identifier (UUID). ### Claim 13 (depends on 10) The system of claim 10, wherein the ID3 tag is inserted into a data track or a fundamental track of the transport signal stream. ### Claim 14 (depends on 2) The system of claim 2, wherein the received data comprises a universal resource locator comprising at least one of a universal unique identifier corresponding to the identified point in time of the advertisement played by the viewing system, a device identifier or MAC identifier indicative of a specific session, and a time stamp corresponding to a synchronized broadcast time. ### Claim 15 (depends on 2) The system of claim 2, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising, prior to instructing the first system to insert one of the first marker and the second marker, instructing the first system to transmit code to the viewing system to permit the viewing system to detect one of the first marker and the second marker and to permit the viewing system to report one of the first marker and the second marker to the one or more computing devices. ### Claim 16 (depends on 15) The system of claim 15, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising instructing an advertisement decision service to insert the code into at least a first segment of a session. ### Claim 17 A system comprising: one or more computing devices, each of the one or more computing devices comprising a processor and a memory, the memory storing computer executable instructions which, when executed by the processor, cause the one or more computing devices to perform operations comprising: receiving metadata associated with an advertisement in a transport signal stream from a first system, the metadata identifying a specified frame of the transport signal stream corresponding to a point in time of the advertisement; responsive to determining that the transport signal stream is operating at a first frame rate, instructing the first system to insert a first marker into the specified frame of the transport signal stream, the first marker identifying the point in time of the advertisement for the first frame rate; responsive to determining that the transport signal stream is operating at a second frame rate differing from the first frame rate, instructing the first system to insert a second marker differing from the first marker into the specified frame of the transport signal stream, the second marker identifying the point in time of the advertisement for the second frame rate; receiving data from a device, the data corresponding to content played at the device; detecting one of the first marker and the second marker in the data; identifying one of the first marker and the second marker as the specified frame of the transport signal stream played by the device; and mapping one of the first marker and the second marker to the identified point in time of the advertisement. ### Claim 18 (depends on 17) The system of claim 17, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising mapping one of the first marker and the second marker to a total percentage of the advertisement played by the device in view of the identified point in time of the advertisement. ### Claim 19 (depends on 18) The system of claim 18, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising reporting the total percentage of the advertisement played by the device to a tracking element. ### Claim 20 A system comprising: one or more computing devices, each of the one or more computing devices comprising a processor and a memory, the memory storing computer executable instructions which, when executed by the processor, cause the one or more computing devices to perform operations comprising: receiving, by the one or more computing devices, metadata associated with an advertisement in a transport signal stream from a first system, the metadata identifying a specified frame of the transport signal stream corresponding to a point in time of the advertisement; responsive to determining, by the one or more computing devices, that the transport signal stream is operating at a first frame rate, instructing the first system, by the one or more computing devices, to insert a first marker into the specified frame of the transport signal stream, the first marker identifying the point in time of the advertisement for the first frame rate; responsive to determining, by the one or more computing devices, that the transport signal stream is operating at a second frame rate differing from the first frame rate, instructing the first system, by the one or more computing devices, to insert a second marker differing from the first marker into the specified frame of the transport signal stream, the second marker identifying the point in time of the advertisement for the second frame rate; detecting, by the one or more computing devices, one of the first marker and the second marker in the transport signal stream; identifying, by the one or more computing devices, one of the first marker and the second marker as the specified frame of the transport signal stream played by a device; and mapping, by the one or more computing devices, one of the first marker and the second marker to the identified point in time of the advertisement. ### Claim 21 (depends on 20) The system of claim 20, wherein the instructions when executed cause the one or more computing device to perform additional operations comprising mapping one of the first marker and the second marker to a total percentage of the advertisement played by the device in view of the identified point in time of the advertisement.