# US 2018/0025688 A1 · Dynamic merchandising communication system > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2018/0025688 A1 - Document ID: US20180025688A1 - Status: Published application - Kind: A1 - Application number: 15/721,318 - Filed: 2017-09-29 - Published: 2018-01-25 - Earliest claimed: 2014-07-31 - Assignees: Cloverleaf Media, LLC - Applicants: Cloverleaf Media LLC - Inventors: Kevin Brent Howard; Gordon Davidson - Web page: https://patentgrep.com/patent/US20180025688A1 ## CPC - G09G 3/32: semiconductive, e.g. using light-emitting diodes [LED] - G06F 3/005: {Input arrangements through a video camera} - G06F 3/1423: {controlling a plurality of local displays, e.g. CRT and flat panel display} - G06F 3/1446: {display composed of modules, e.g. video walls} - G06F 3/147: using display panels - G06Q 30/0241: Advertisements - G06Q 30/0257: {User requested} - G06Q 30/0601: Electronic shopping [e-shopping] - G06V 20/20: in augmented reality scenes - G06V 20/52: Surveillance or monitoring of activities, e.g. for recognising suspicious objects (recognising microscopic objects G06V20/69) - G06V 40/161: {Detection; Localisation; Normalisation} - G06V 40/23: {Recognition of whole body movements, e.g. for sport training} - H04N 7/181: {for receiving images from a plurality of remote sources} - G09G 2300/026: Video wall, i.e. juxtaposition of a plurality of screens to create a display screen of bigger dimensions - G09G 2340/02: Handling of images in compressed format, e.g. JPEG, MPEG - G09G 2354/00: Aspects of interface with display user - G09G 2380/04: Electronic labels - G09G: ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION (arrangements for transferring data between digital computers and displays G06F3/14; static indicating arrangements comprising an association of a number of separate sources or light control cells G09F9/00; static indicating arrangements comprising integral associations of a number of light sources H01J, H01K, H10H, H05B33/12; scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission, details thereof H04N1/00) - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06V: IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract Provided herein are display systems and units, including those configured for dynamic communication in a physical location, such as in retail settings. Also included herein are methods for dynamically displaying product information in a physical location, such as a retail setting. ## Claims ### Claim 1 A method for dynamically displaying product information in a physical location to a person physically located at the location, the method comprising: providing a first display unit and a first sensor disposed within a housing at the location; receiving a first sensor output signal from the sensor, the first sensor output signal conveying information regarding a first sensor state of the first sensor; determining the first sensor state based on the received output signal from the first sensor; determining an association between the first sensor and the first display unit by performing a correlation using the first sensor output signal wherein the first display unit is included among a plurality of display units in communication with a controller; retrieving display information wherein at least a first subset of the display information is associated with the first sensor; providing the display information to the first display unit; and displaying at least the first subset of the display information using the first display unit. ### Claim 2 (depends on 1) The method of claim 1, further comprising: transmitting the display information from the first display unit to a second display unit disposed within the housing at the location; displaying at least a second subset of the display information using the second display unit. ### Claim 3 (depends on 2) The method of claim 2, further comprising: providing a second sensor at the location; receiving a second sensor output signal from the second sensor, the second sensor output signal conveying information regarding a second sensor state of the second sensor and an identifier associated with the second sensor; determining the second sensor state based on the received second output signal from the second sensor wherein at least the second subset of the display information is associated with the second sensor state. ### Claim 4 (depends on 1) The method of claim 1, further comprising providing a second sensor at the location; receiving a second sensor output signal from the second sensor, the second sensor output signal including an identifier associated with the second sensor; determining, using the second sensor output signal, an association between the second sensor and a second display unit disposed at the location; displaying at least a second subset of the display information using the second display unit. ### Claim 5 (depends on 1) The method of claim 1 wherein the first display unit includes a first high aspect ratio display and a second high aspect ratio display, the first subset of the display information spanning the first high aspect ratio display and the second high aspect ratio display. ### Claim 6 (depends on 2) The method of claim 2 wherein the first display unit includes a first high aspect ratio display and a second high aspect ratio display and wherein the second display unit includes a third high aspect ratio display and a fourth high aspect ratio display, the first subset of the display information spanning the first high aspect ratio display and the second high aspect ratio display and the second subset of the display information spanning the third high aspect ratio display and the fourth high aspect ratio display. ### Claim 7 (depends on 1) The method of claim 1, wherein the first sensor output signal is indicative of whether or not a person is present. ### Claim 8 (depends on 1) The system of claim 1, wherein the first sensor is a camera or a motion detector. ### Claim 9 A method for dynamically displaying product information, the method comprising: providing a first display unit and a first sensor at a location; receiving a first sensor output signal from the sensor; determining an association between the first sensor and the first display unit using the first sensor output signal wherein the first display unit is included among a plurality of display units in communication with a controller; retrieving display information wherein at least a first subset of the display information is associated with the first sensor output signal; providing the display information to the first display unit; displaying at least the first subset of the display information using the first display unit; transmitting the display information from the first display unit to a second display unit disposed at the location; and displaying at least a second subset of the display information using the second display unit. ### Claim 10 (depends on 9) The method of claim 9, further comprising: providing a second sensor at the location; receiving a second sensor output signal from the second sensor wherein at least the second subset of the display information is associated with the second sensor output signal. ### Claim 11 (depends on 9) The method of claim 9, further comprising providing a second sensor at the location; receiving a second sensor output signal from the second sensor, the second sensor output signal including an identifier associated with the second sensor; determining, using the second sensor output signal, an association between the second sensor and the second display unit. ### Claim 12 (depends on 9) The method of claim 9 wherein the first display unit includes a first high aspect ratio display and a second high aspect ratio display, the first subset of the display information spanning the first high aspect ratio display and the second high aspect ratio display. ### Claim 13 (depends on 12) The method of claim 12 wherein the second display unit includes a third high aspect ratio display and a fourth high aspect ratio display, the second subset of the display information spanning the third high aspect ratio display and the fourth high aspect ratio display. ### Claim 14 (depends on 9) The method of claim 9, wherein the first sensor output signal is indicative of whether or not a person is present. ### Claim 15 (depends on 9) The method of claim 9, wherein the first sensor is a camera or a motion detector. ### Claim 16 (depends on 9) The method of claim 9 further including determining the first sensor output signal is indicative of a first sensor state of the first sensor, the first sensor state being included among a plurality of sensor states of the first sensor. ### Claim 17 (depends on 16) The method of claim 16 wherein each of the plurality of sensor states is associated with one of a plurality of sensor zones proximate the first display unit. ### Claim 18 (depends on 1) The method of claim 1 further including determining the first sensor output signal is indicative of a first sensor state of the first sensor, the first sensor state being included among a plurality of sensor states of the first sensor. ### Claim 19 (depends on 18) The method of claim 18 wherein each of the plurality of sensor states is associated with one of a plurality of sensor zones proximate the first display unit.