# US 2018/0025393 A1 · Smart application rating

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- Number: US 2018/0025393 A1
- Document ID: US20180025393A1
- Status: Published application
- Kind: A1
- Application number: 15/656,504
- Filed: 2017-07-21
- Published: 2018-01-25
- Earliest claimed: 2016-07-22
- Assignees: Aetna Inc.
- Applicants: Aetna Inc.
- Inventors: Mark Scheel
- Web page: https://patentgrep.com/patent/US20180025393A1

## CPC

- G06Q 30/0282: Rating or review of business operators or products
- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)}
- H04W 4/02: Services making use of location information
- H04W 4/029: Location-based management or tracking services
- H04W 88/02: Terminal devices
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72)

## Abstract

Embodiments of the disclosure provide a method of providing a prompt to a user for reviewing an app. The method includes monitoring, by a mobile device, environmental factors; monitoring, b a mobile device and a server, a user's activity; determining, by the mobile device, a utility of the user using the environmental factors; determining, by the mobile device and the server, an engagement score using the user's activity; when the utility of the user is determined to be high, providing the prompt to the user; and when the utility of the user is determined to be low, determining whether the engagement score is above a score threshold, and providing the prompt to the user when the engagement score is above the score threshold.

## Claims

### Claim 1

A method of providing a prompt to a user for reviewing an app, the method comprising:
monitoring, by a mobile device, environmental factors of the mobile device;
monitoring, by the mobile device, a user's activity with the app;
determining, by the mobile device, a utility of the user based on the environmental factors;
collecting, by the mobile device, a plurality of interactions between the user and the app and utilizing the plurality of interactions in determining an engagement score; and
determining whether to prompt the user for a rating of the app based on the engagement score exceeding a predetermined threshold set so to indicate a high engagement by the user with the app.

### Claim 2 (depends on 1)

The method of claim 1, wherein determining whether to prompt the user for the rating of the app comprises prompting the user for the rating only when the mobile device determines the utility of the user based on the environmental factors exceeds an environmental factors predetermined threshold.

### Claim 3 (depends on 1)

The method of claim 1, wherein determining whether to prompt the user for the rating of the app comprises not prompting the user for the rating when the mobile device determines the utility of the user based on the environmental factors is does not exceed an environmental factors predetermined threshold.

### Claim 4 (depends on 1)

The method of claim 1, wherein each of the plurality of interactions is assigned an individual engagement score such that when that action is performed in the app the individual engagement score is added to the engagement score.

### Claim 5 (depends on 1)

The method of claim 1, wherein the plurality of interactions comprises: the user opening the app, the user views a home screen of the app, the user searches for a symptom or condition on the app, the user searching for a facility or doctor on the app, the user views a facility of the doctor on the app, the user logs into an account on the app, the user uses map functionality with current location from the app, the user calls the facility or doctor from the app, the user books an appointment with the doctor from the app, the user creates an account with the app, and the user saves an item to a storage associated with the account, including the symptom, the condition, the facility or the doctor.

### Claim 6

A system for providing a prompt to a user for reviewing an app, the system comprising:
a mobile device configured for:
monitoring environmental factors of the mobile device;
monitoring a user's activity with the app;
determining a utility of the user based on the environmental factors;
collecting a plurality of interactions between the user and the app; and
transmitting the plurality of interactions to a server to utilize the plurality of interactions in determining an engagement score,
wherein the server assigns an engagement score based on the plurality of interactions and compares the engagement score to a predetermined threshold set so to indicate a high engagement by the user of the app.

### Claim 7 (depends on 6)

The system of claim 6, wherein the mobile device is further configured for prompting the user for a rating of the app only when the utility of the user based on the environmental factors exceeds a predetermined environmental factors threshold.

### Claim 8 (depends on 6)

The system of claim 6, wherein the mobile device is further configured for not prompting the user for a rating of the app when the utility of the user based on the environmental factors does not exceed a predetermined environmental factors threshold.

### Claim 9 (depends on 6)

The system of claim 6, wherein each of the plurality of interactions is assigned an individual engagement score such that when that action is performed in the app the individual engagement score is added to the engagement score.

### Claim 10 (depends on 6)

The system of claim 6, wherein the plurality of interactions comprises: the user opening the app, the user views a home screen of the app, the user searches for a symptom or condition on the app, the user searching for a facility or doctor on the app, the user views a facility of the doctor on the app, the user logs into an account on the app, the user uses map functionality with current location from the app, the user calls the facility or doctor from the app, the user books an appointment with the doctor from the app, the user creates an account with the app, and the user saves an item to a storage associated with the account, including the symptom, the condition, the facility or the doctor.

### Claim 11

A non-transitory computer readable storage device for providing a prompt to a user for reviewing an app, the non-transitory computer readable storage device having computer executable instructions for performing the steps of:
monitoring environmental factors of a mobile device;
monitoring a user's activity with the app residing on the mobile device;
determining a utility of the user based on the environmental factors of the mobile device;
collecting a plurality of interactions between the user and the app and utilizing the plurality of interactions in determining an engagement score; and
determining whether to prompt the user for a rating of the app based on the engagement score exceeding a predetermined threshold set so to indicate a high engagement by the user with the app.

### Claim 12 (depends on 11)

The non-transitory computer readable storage device of claim 11, wherein determining whether to prompt the user for the rating of the app comprises prompting the user for the rating only when it is determined that the utility of the user based on the environmental factors exceeds an environmental factors predetermined threshold.

### Claim 13 (depends on 11)

The non-transitory computer readable storage device of claim 11, wherein determining whether to prompt the user for the rating of the app comprises not prompting the user for the rating when it is determined that the utility of the user based on the environmental factors does not exceed an environmental factors predetermined threshold.

### Claim 14 (depends on 11)

The non-transitory computer readable storage device of claim 11, wherein each of the plurality of interactions is assigned an individual engagement score such that when that action is performed in the app the individual engagement score is added to the engagement score.

### Claim 15 (depends on 11)

The non-transitory computer readable storage device of claim 11, wherein the plurality of interactions comprises: the user opening the app, the user views a home screen of the app, the user searches for a symptom or condition on the app, the user searching for a facility or doctor on the app, the user views a facility of the doctor on the app, the user logs into an account on the app, the user uses map functionality with current location from the app, the user calls the facility or doctor from the app, the user books an appointment with the doctor from the app, the user creates an account with the app, and the user saves an item to a storage associated with the account, including the symptom, the condition, the facility or the doctor.
