# US 2018/0025385 A1 · Server, navigation device, and distribution exclusion area setting method in advertising information distribution system

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- Number: US 2018/0025385 A1
- Document ID: US20180025385A1
- Status: Published application
- Kind: A1
- Application number: 15/539,382
- Filed: 2015-11-11
- Published: 2018-01-25
- Earliest claimed: 2014-12-25
- Assignees: Honda Motor Co., Ltd.
- Applicants: Honda Motor Co., Ltd.
- Inventors: Hidekazu SHINTANI; Yosuke FUCHIWAKI
- Web page: https://patentgrep.com/patent/US20180025385A1

## CPC

- G06Q 30/0266: {based on the position of the vehicle}
- G01C 21/3667: {Display of a road map (G01C21/3614 takes precedence; guidance using 3D or perspective road maps G01C21/3635)}
- G01C 21/3682: {output of POI information on a road map (G01C21/3614, G01C21/3685 take precedence)}
- G01C 21/3697: {Output of additional, non-guidance related information, e.g. low fuel level (G01C21/3679 takes precedence)}
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0261: {based on user location}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G01C: MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY (measuring liquid level G01F; radio navigation, determining distance or velocity by use of propagation effects, e.g. Doppler effects, propagation time, of radio waves, analogous arrangements using other waves G01S)

## Abstract

The purpose of the present invention is to provide a server, navigation device, and distribution exclusion area setting method in an advertising information distribution system, which avoid unnecessary distribution of advertising information and improve precision of a distribution area of the advertising information. When distributing advertising information relating to a facility in the vicinity of the present location of the navigation device, at least a portion of the area of a travel area which has recently been traversed is excluded from an area for distribution of the advertising information; therefore, it becomes unnecessary to distribute the advertising information of the facility which is in a site to which it would be necessary to double back from the present location, and it is possible to improve the precision of the distribution area of the advertising information.

## Claims

### Claim 1

A server configured to distribute advertisement information to a navigation device in a vehicle, comprising:
a database configured to store the advertisement information; and
a distribution unit configured to select the advertisement information from the database and distribute the advertisement information to the navigation device;
wherein in a case that the advertisement information, which relates to a facility existing within a distribution area of a predetermined range from a current location of the navigation device, is selected from the database and distributed to the navigation device,
the distribution unit is configured to set to a distribution exclusion area to be excluded from the distribution area at least a portion of a travel area in which traveling took place in a period retroactively over a predetermined time period from a current time of the navigation device, or at least a portion of a travel area in which traveling took place in a zone retroactively over a predetermined distance from the current location of the navigation device.

### Claim 2 (depends on 1)

The server according to claim 1, wherein as the at least a portion of the travel area that was set to the distribution exclusion area and in which traveling took place in the period retroactively over the predetermined time period from the current time of the navigation device, the distribution unit is configured to set in the travel area as a starting point, a first point in which a first predetermined time period is traced back retroactively from the current time, and as an ending point, a second point in which a second predetermined time period is traced back retroactively from a passage time of the first point; or
as the at least a portion of the travel area that was set to the distribution exclusion area and in which traveling took place in the zone retroactively over the predetermined distance from the current location of the navigation device, the distribution unit is configured to set in the travel area as a starting point, a third point in which a first predetermined distance is traced back retroactively from the current location, and as an ending point, a fourth point in which a second predetermined distance is traced back retroactively from a passage position of the third point.

### Claim 3 (depends on 1)

The server according to claim 1, wherein, in an event it is detected from the navigation device that a destination point for navigation has been set to home, the distribution unit is configured to cancel setting of the distribution exclusion area, and change the setting of the distribution exclusion area to the distribution area.

### Claim 4 (depends on 1)

The server according to claim 1, wherein, in an event it is determined that the vehicle is traveling in a manner that a portion of the travel trajectory thereof within the travel area that was set to the distribution exclusion area overlaps by a predetermined time or a predetermined distance, the distribution unit is configured to cancel setting of the distribution exclusion area of the travel area in which traveling takes place in an overlapping manner, and change the setting of the distribution exclusion area to the distribution area.

### Claim 5

A navigation device in a vehicle and configured to receive advertisement information from a server, comprising:
a display unit configured to display a map of a surrounding area including a position of the navigation device; and
a display area setting unit which, on a basis of travel trajectory information of a host vehicle, is configured to set a display area for the advertisement information in order to display the advertisement information distributed from the server in a superimposed manner on the map of the display unit;
wherein in a case that the display area for the advertisement information, which relates to a facility existing within a predetermined range from a current location of the navigation device, is set from the received advertisement information,
the display area setting unit is configured to set to a display exclusion area to be excluded from the display area for the advertisement information at least a portion of a travel area in which traveling took place in a period retroactively over a predetermined time period from a current time of the navigation device, or at least a portion of a travel area in which traveling took place in a zone retroactively over a predetermined distance from the current location of the navigation device.

### Claim 6 (depends on 5)

The navigation device according to claim 5, wherein as the at least a portion of the travel area that was set to the display exclusion area of the advertisement information and in which traveling took place in the period retroactively over the predetermined time period from the current time of the navigation device, the display area setting unit is configured to set in the travel area as a starting point, a first point in which a first predetermined time period is traced back retroactively from the current time, and as an ending point, a second point in which a second predetermined time period is traced back retroactively from a passage time of the first point; or
as the at least a portion of the travel area that was set to the display exclusion area of the advertisement information and in which traveling took place in the zone retroactively over the predetermined distance from the current location of the navigation device, the display area setting unit is configured to set in the travel area as a starting point, a third point in which a first predetermined distance is traced back retroactively from the current location, and as an ending point, a fourth point in which a second predetermined distance is traced back retroactively from a passage position of the third point.

### Claim 7 (depends on 5)

The navigation device according to claim 5, further comprising a destination point setting unit configured to set a destination point;
wherein, in an event it is detected from the destination point setting unit that the destination point for navigation has been set to home, the display area setting unit is configured to cancel setting of the display exclusion area, and change the setting of the display exclusion area to the display area.

### Claim 8 (depends on 5)

The navigation device according to claim 5, wherein, in an event it is determined that the vehicle is traveling in a manner that a portion of the travel trajectory thereof within the travel area that was set in the display exclusion area overlaps by a predetermined time or a predetermined distance, the display area setting unit is configured to cancel setting of the display exclusion area of the travel area in which traveling takes place in an overlapping manner, and set the display exclusion area to the display area.

### Claim 9

A method of setting a distribution exclusion area in an advertisement information distribution system made up from a navigation device in a vehicle, and a server configured to distribute advertisement information to the navigation device, wherein the server comprises a database configured to store the advertisement information, and a distribution unit configured to select the advertisement information from the database and distribute the advertisement information to the navigation device, the method comprising:
a reception step in which the server receives a current location of the navigation device; and
a distribution step in which the distribution unit selects from the database the advertisement information, which relates to a facility existing within a distribution area of a predetermined range from the current location of the navigation device, and distributes the advertisement information to the navigation device;
wherein, in the distribution step, there is set to a distribution exclusion area to be excluded from the distribution area at least a portion of a travel area in which traveling took place in a period retroactively over a predetermined time period from a current time of the navigation device, or at least a portion of a travel area in which traveling took place in a zone retroactively over a predetermined distance from the current location of the navigation device.