# US 2018/0025364 A1 · Information processing apparatus, information processing method, and program

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- Number: US 2018/0025364 A1
- Document ID: US20180025364A1
- Status: Published application
- Kind: A1
- Application number: 15/615,960
- Filed: 2017-06-07
- Published: 2018-01-25
- Earliest claimed: 2016-07-20
- Assignees: NEC Personal Computers, Ltd.
- Applicants: NEC Personal Computers, Ltd.
- Inventors: Hiroshi Nakaji
- Web page: https://patentgrep.com/patent/US20180025364A1

## CPC

- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06F 16/24578: {using ranking}
- G06F 16/248: Presentation of query results
- G06F 16/93: Document management systems
- G06F 40/216: using statistical methods
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

An object of the present invention is to provide an information processing apparatus capable of selecting a variety of contents associated with a specified article. The information processing apparatus according to the present invention is characterized to calculate a first word feature value indicative of the appearance frequency of each word in a specified document, calculate a second word feature value indicative of the appearance frequency of a word in the description of a commercial product, calculate a degree of similarity between the specified document and the commercial product based on the first word feature value of the specified document and the second word feature value of the commercial product, select a first commercial product associated with the specified document based on the degree of similarity, and select a second commercial product associated with the specified document based on diversity calculated from the second word feature value of the selected first commercial product and the second word feature value of each of the unselected commercial products, and the degree of similarity.

## Claims

### Claim 1

An information processing apparatus comprising:
a document analysis section that calculates a first word feature value indicative of an appearance frequency of a word in a specified document;
a commercial product analysis section that calculates a second word feature value indicative of an appearance frequency of a word in a description of a commercial product;
a degree-of-similarity calculating section that calculates a degree of similarity between the specified document and the commercial product based on the first word feature value of the specified document and the second word feature value of the commercial product;
a first commercial product selecting section that selects a first commercial product associated with the specified document based on the degree of similarity; and
a second commercial product selecting section that selects a second commercial product associated with the specified document based on a diversity calculated from the second word feature value of the selected first commercial product and the second word feature value of each of unselected commercial products, and the degree of similarity.

### Claim 2 (depends on 1)

The information processing apparatus according to claim 1, wherein the first commercial product selecting section selects, as the first commercial product associated with the specified document, the first commercial product whose degree of similarity is larger than a predetermined threshold value.

### Claim 3 (depends on 1)

The information processing apparatus according to claim 1, wherein the second commercial product selecting section selects the second commercial product associated with the specified document based on a weighted diversity, obtained by multiplying a weight coefficient by the diversity calculated from the second word feature value of the selected first commercial product and the second word feature value of each of the unselected commercial products, and a degree of similarity that is larger than the predetermined threshold value.

### Claim 4 (depends on 1)

The information processing apparatus according to claim 1, wherein the second commercial product selecting section selects the second commercial product associated with the specified document based on information entropy calculated from word vector components of the selected first commercial product and word vector components of each of the unselected commercial products, and a degree of similarity that is larger than the predetermined threshold value.

### Claim 5 (depends on 1)

The information processing apparatus according to claim 1, wherein the second commercial product selecting section selects the second commercial product until a given number of selections are fulfilled.

### Claim 6

An information processing apparatus comprising:
a document analysis section that calculates a first word feature value indicative of an appearance frequency of a word in a specified document;
a commercial product analysis section that calculates a second word feature value indicative of an appearance frequency of a word in a description of a commercial product;
a degree-of-similarity calculating section that calculates a degree of similarity between the specified document and the commercial product based on the first word feature value of the specified document and the second word feature value of the commercial product;
a commercial product limiting section that narrows down commercial products to only commercial products whose degrees of similarity meet a predetermined threshold value;
a first commercial product selecting section that selects, from the narrowed down commercial products, a first commercial product associated with the specified document based on advertisement price information related to advertising of the commercial products; and
a second commercial product selecting section that selects a second commercial product associated with the specified document based on a diversity calculated from the second word feature value of the selected first commercial product and the second word feature value of each of the unselected commercial products, and the advertisement price information of the commercial products.

### Claim 7

An information processing method comprising:
calculating a first word feature value indicative of an appearance frequency of a word in a specified document;
calculating a second word feature value indicative of an appearance frequency of a word in a description of a commercial product;
calculating a degree of similarity between the specified document and the commercial product based on the first word feature value of the specified document and the second word feature value of the commercial product;
selecting a first commercial product associated with the specified document based on the degree of similarity; and
selecting a second commercial product associated with the specified document based on a diversity calculated from the second word feature value of the selected first commercial product and the second word feature value of each of unselected commercial products, and the degree of similarity.