# US 2018/0020847 A1 · System and method for controlling an electronic display

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- Number: US 2018/0020847 A1
- Document ID: US20180020847A1
- Status: Published application
- Kind: A1
- Application number: 15/714,928
- Filed: 2017-09-25
- Published: 2018-01-25
- Earliest claimed: 2014-10-15
- Assignees: Manufacturing Resources International, Inc.
- Applicants: Manufacturing Resources International, Inc.
- Inventors: William Dunn; Rick De Laet
- Web page: https://patentgrep.com/patent/US20180020847A1

## CPC

- A47F 3/043: {Doors, covers (A47F3/0434 takes precedence)}
- A47F 3/001: {Devices for lighting, humidifying, heating, ventilation}
- A47F 3/0404: {Cases or cabinets of the closed type (A47F3/0482 takes precedence)}
- A47F 3/0434: {Glass or transparent panels}
- A47F 11/10: Arrangements of light sources
- G06F 3/1423: {controlling a plurality of local displays, e.g. CRT and flat panel display}
- G09G 3/3406: {Control of illumination source (illumination devices structurally associated with liquid crystal cells G02F1/1336)}
- G09G 3/36: using liquid crystals
- G09G 2320/06: Adjustment of display parameters
- G09G 2320/08: Arrangements within a display terminal for setting, manually or automatically, display parameters of the display terminal
- G09G 2330/021: Power management, e.g. power saving
- G09G 2370/02: Networking aspects
- G09G 2370/16: Use of wireless transmission of display information
- G09G 2380/04: Electronic labels
- A47F: SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G09G: ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION (arrangements for transferring data between digital computers and displays G06F3/14; static indicating arrangements comprising an association of a number of separate sources or light control cells G09F9/00; static indicating arrangements comprising integral associations of a number of light sources H01J, H01K, H10H, H05B33/12; scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission, details thereof H04N1/00)

## Abstract

A system for controlling the transparency of a display case having a door is disclosed. A transparent electronic display is positioned within the door, a controller is electrically connected to the electronic display and configured to track the present time, a network connectivity device is in electrical connection with the controller and communication with a communications network, and a remotely located user interface receives user input through the communications network. The user input is used to generate the transparency data, which is used by the controller to drive the electronic display at various transparency levels.

## Claims

### Claim 1

A system for controlling the transparency of a display case having a door comprising:
a transparent electronic display positioned within the door;
a controller electrically connected to the electronic display and configured to track the present time, wherein said controller drives the electronic display at various transparency levels according to transparency data; and
a network connectivity device in electrical connection with the controller and in communication with a communications network; and
a user interface in communication with the network connectivity device by way of the communications network, wherein said user interface is located remote from the electronic display and is configured to receive user input which is used to generate the transparency data.

### Claim 2 (depends on 1)

The system of claim 1 wherein:
the user interface is a webpage.

### Claim 3 (depends on 2)

The system of claim 2 wherein:
the user input comprises:
a first backlight reduction level, and
a first time threshold; and
the transparent electronic display is driven at the first backlight reduction level when the present time reaches the first time threshold.

### Claim 4 (depends on 3)

The system of claim 3 wherein:
the user input comprises:
a second backlight reduction level, and
a second time threshold; and
the transparent electronic display is driven at the second backlight reduction level when the present time reaches the second time threshold.

### Claim 5 (depends on 4)

The system of claim 4 wherein:
the first and second backlight reduction levels comprise percentage reductions in illumination; and
the user input comprises a numerical entry corresponding to said percentage reductions in illumination.

### Claim 6 (depends on 4)

The system of claim 4 further comprising:
a door sensor in communication with the controller and positioned to determine whether the door is open or closed, and transmit door status data to the controller, wherein said door status data indicates whether the door is open or closed.

### Claim 7 (depends on 6)

The system of claim 6 wherein:
the present time is measured from the time elapsed following indication that the door has been closed.

### Claim 8 (depends on 4)

The system of claim 4 wherein:
the first time threshold comprise a first time of day;
the second time threshold comprises a second time of day; and
the present time comprises clock time.

### Claim 9 (depends on 4)

The system of claim 4 wherein:
the user input comprises a day of the week; and
the present time comprises the present day of the week.

### Claim 10 (depends on 4)

The system of claim 4 wherein:
the user input comprises a date; and
the present time comprises the date.

### Claim 11

A method for controlling the transparency of a display case having a door comprising the steps of:
providing a transparent liquid crystal display (LCD) within the door and electrically connected to a controller configured to determine the present time and control the transparency of the LCD according to transparency data, and a remotely located user interface in communication with the controller configured to receive user input comprising:
a first backlight reduction level, and
a first time range;
generating transparency data according to said received user input;
determining the present time;
determining if the present time is during the first time range; and
operating the LCD at a predetermined transparency level according to the transparency data.

### Claim 12 (depends on 11)

The method of claim 11 wherein:
the predetermined transparency level is a uniform transparency level.

### Claim 13 (depends on 11)

The method of claim 11 wherein:
the present time comprises clock time.

### Claim 14 (depends on 13)

The method of claim 13 further comprising the steps of:
determining the present date, wherein said user input comprises a first date range; and
determining if the present date is during the first date range.

### Claim 15 (depends on 13)

The method of claim 13 wherein:
the user input comprises a second time range;
the first time range corresponds to retail hours; and
the second time range corresponds to after hours.

### Claim 16 (depends on 11)

The method of claim 11 further comprising the steps of:
providing a door sensor in communication with said controller, wherein said door sensor is configured to indicate whether the door is in the opened or the closed position.

### Claim 17 (depends on 16)

The method of claim 16 wherein:
the present time is the time elapsed following indication by the door sensor that the door is closed;
the transparency data comprises a first desired LCD transparency level and a first time threshold;
the first time threshold is an elapsed amount of time since the door was last closed;
the transparency data comprises a second desired LCD transparency level and a second time threshold; and
the second time threshold is an elapsed amount of time since the door was last closed.

### Claim 18 (depends on 17)

The method of claim 17 wherein:
a voltage is applied to the LCD when the door is in the opened position and until the first time threshold is reached, such that the transparent LCD is rendered at least semi-transparent; and
a second voltage is applied to the transparent LCD when the door is in the opened position and until the second time threshold is reached, such that the transparent LCD is rendered at least semi-transparent.

### Claim 19

An apparatus for controlling the transparency of a display case having a door comprising:
a normally black transparent liquid crystal display (LCD) positioned within the door;
a controller electrically connected to the LCD and configured to drive the LCD according to user input and determine the current time; and
a network connectivity device in electrical connection with the controller and in communication with a communications network, wherein said network connectivity device is configured to receive user input from a webpage;
wherein said user input comprises a first transparency level the LCD is to be driven at when the current time falls within a first time range corresponding to retail hours and a second transparency level the LCD is to be driven at when the current time falls within a second time range corresponding to after hours.

### Claim 20 (depends on 19)

The apparatus of claim 19 wherein:
the network connectivity device is configured to receive the current time.
