Systems and methods for syncing data related to voice calls via a dynamically assigned virtual phone number

A method of syncing data via a network, comprising:

• identifying, by one or more processors of a data processing system, a voice call entry corresponding to a voice call received by a provider device of the content provider, the voice call entry comprising one or more fields;
• matching, by the data processing system, the voice call entry with a log entry, the log entry corresponding to one or more voice calls received by the data processing system;
• determining, by the data processing system responsive to the matching, that at least one of the start time or the duration of the voice call entry satisfies a predetermined threshold of a respective start time or duration of the log entry;
• retrieving, by the data processing system responsive to determining that the predetermined threshold is satisfied, a virtual phone number from the log entry, the virtual phone number dynamically assigned by the data processing system to a content item of the content provider and provided to the device having the device identifier of the log entry responsive to an interaction with the content item of the content provider;
• performing, by the data processing system, a lookup in a content item impression data structure using the identified virtual phone number to determine a content item impression identifier identifying an impression of a content item that resulted in a provision of the virtual phone number to the content item;
• and
• storing, by the data processing system in a data structure corresponding to the content item impression identifier, data provided via the voice call entry.

A system to sync data via a network, comprising:

• a data processing system comprising one or more processors configured to:
• identify a voice call entry corresponding to a voice call received by a provider device of the content provider, the voice call entry comprising one or more fields;
• match the voice call entry with a log entry, the log entry corresponding to one or more voice calls received by the data processing system;
• determine, responsive to the match, that at least one of the start time or the duration of the voice call entry satisfies a predetermined threshold of a respective start time or duration of the log entry;
• retrieve, responsive to the determination that the predetermined threshold is satisfied, a virtual phone number from the log entry, the virtual phone number dynamically assigned by the data processing system to a content item of the content provider and provided to the device having the device identifier of the log entry responsive to an interaction with the content item of the content provider;
• perform a lookup in a content item impression data structure using the identified virtual phone number to determine a content item impression identifier identifying an impression of a content item that resulted in a provision of the virtual phone number to the content item;
• and
• store, in a data structure corresponding to the content item impression identifier, data provided via the voice call entry.