Recipient-specific Scheduling of Electronic Communication

An article of manufacture including a non-transitory computer readable-medium, having stored thereon program instructions that, upon execution by a computing device, cause the computing device to perform operations comprising:

• obtaining a recipient-specific record of interaction data for a particular recipient of electronic communications, wherein the recipient-specific record of interaction data comprises, for each of a plurality of electronic communications transmitted to the particular recipient at a plurality of different times:
• (i) a respective timestamp indicating a time the respective electronic communication was transmitted and (ii) a respective indication of whether a client device requested a respective web resource using an individual identifier embedded in the respective electronic communication;
• determining a particular time at which to send a further electronic communication to the particular recipient or another recipient, wherein the particular time is selected based on respective timestamps from the recipient-specific record of interaction data that are associated with the respective web resources;
• and
• transmitting an instruction to an electronic communication server device, wherein reception of the instruction causes the electronic communication server device to transmit the further electronic communication to the particular recipient or the other recipient at the particular time, wherein the further electronic communication includes a further individual identifier corresponding to a further web resource.

A computing device comprising:

• at least one processor;
• memory;
• and
• program instructions, stored in the memory, that upon execution by the at least one processor cause the computing device to perform operations comprising:
• obtaining a recipient-specific record of interaction data for a particular recipient of electronic communications, wherein the recipient-specific record of interaction data comprises, for each of a plurality of electronic communications transmitted to the particular recipient at a plurality of different times:
• (i) a respective timestamp indicating a time the respective electronic communication was transmitted and (ii) a respective indication of whether a client device requested a respective web resource using an individual identifier embedded in the respective electronic communication;
• determining a particular time at which to send a further electronic communication to the particular recipient or another recipient, wherein the particular time is selected based on respective timestamps from the recipient-specific record of interaction data that are associated with the respective web resources;
• and
• transmitting an instruction to an electronic communication server device, wherein reception of the instruction causes the electronic communication server device to transmit the further electronic communication to the particular recipient or the other recipient at the particular time, wherein the further electronic communication includes a further individual identifier corresponding to a further web resource.