Onsite display in a location-based messaging platform

A method for providing social media content to an onsite display, comprising:

• providing a series of interfaces for display to an administrator of a venue location hosting the onsite display, the series of interfaces configured to obtain information from the administrator defining parameters of a stream for receiving and displaying social media content by the onsite display;
• using the parameters of the stream to configure a display stream generation engine to identify social media content from users in proximity to the onsite display;
• creating a connection with the onsite display to stream the social media content, the connection configured to push social media content to the onsite display;
• pushing, through the stream, content received from the users in proximity to the display and aggregated by the aggregation engine;
• and
• pushing engagement updates to the onsite display from other users in proximity to the display.

A non-transitory computer-readable storage medium comprising instructions for providing advertising content, wherein the instructions, when executed on at least one computer processor, enable the computer processor to:

• provide a series of interfaces for display to an administrator of a venue location hosting the onsite display, the series of interfaces configured to obtain information from the administrator defining parameters of a stream for receiving and displaying social media content by the onsite display;
• use the parameters of the stream to configure a display stream generation engine to identify social media content from users in proximity to the onsite display;
• create a connection with the onsite display to stream the social media content, the connection configured to push social media content to the onsite display;
• push, through the stream, content received from the users in proximity to the display and aggregated by the aggregation engine;
• and
• push engagement updates to the onsite display from other users in proximity to the display.