Systems and methods to generate user interaction based data in a three dimensional virtual environment

A system to generate data related to user interaction with a three dimensional (3D) digital asset in a 3D environment, comprising:

• a client computer comprising a 3D engine configured to:
• determine whether the 3D digital asset is drawn on a culling mask of a camera in the 3D environment, the 3D digital asset comprising a collidable mesh,
• draw a line between the camera and the 3D digital asset using a ray casting based technique,
• determine that the line collides with the collidable mesh of the 3D digital asset,
• using a screen bounding function of the 3D engine, determine a proportion of the 3D digital asset on a graphical user interface of the client computer when it is determined that the line collides with the collidable mesh,
• obtain a percentage of the graphical user interface that is covered by the 3D digital asset based on the proportion, and
• generate data related to user interaction with the 3D digital asset in the 3D environment based on the percentage of the graphical user interface covered by the 3D digital asset, wherein the user interaction includes at least one of tapping, touching, moving, viewing, or requesting a detailed description of the 3D digital asset;
• and
• a server computer configured to:
• receive the generated data related to user interaction with the 3D digital asset, wherein the generated data includes a time period associated with the percentage of the user graphical interface covered by the 3D digital asset.