Creating customized audiences based on messaging signals

A system comprising:

• at least one processor;
• and
• at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
• receive a request, from a page owner, to identify a customized audience of users on an electronic messaging system;
• analyze users of the electronic messaging system to identify a group of users that have previously communicated with the page owner via the electronic messaging system;
• and
• create a customized audience that includes the identified group of users that have previously communicated with the page owner.

A non-transitory computer readable medium storing instructions that, when executed by at least one processor, cause a computer system to:

• receive a request, from a page owner, to identify a customized audience of users on an electronic messaging system;
• analyze users of the electronic messaging system to identify a group of users that have previously communicated with the page owner via the electronic messaging system;
• and
• create a customized audience that includes the identified group of users that have previously communicated with the page owner.