US 2018/0018705 A1Published application

Data management platform and method of bridging offline and online retargeted advertising with a telecom platform

AssigneeCatalyst Trade c/o Jeffrey Tognetti

InventorJeffrey TOGNETTI

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Abstract

A method and system that can be used to bridge offline and online retargeting of advertisements. A business may host a website which displays a number that a customer may call with an initial inquiry. Different numbers may be shown to different customers in order to distinguish them and allow a phone call from a customer to be associated with the identity of the device the customer used to view the number. Keywords may be harvested from the customer's phone call, and the customer's subsequent internet browsing behavior may be tracked. When the customer visits sites relevant to the keywords, such as sites with the keywords in the URL, the customer may be determined to be in the market for the product that was the subject of their inquiry and the customer may be the subject of a retargeted advertisement, such as a phone solicitation.

Claims20

Dependent claims

A method of bridging offline and online retargeting of advertisements, the method comprising:

hosting, with a computer configured to act as a web server and comprising a processor and a memory, a website;
collecting and logging, with the computer, device data of a customer browsing the website;
displaying a website telephone number to the customer browsing the website;
receiving, at the website telephone number, a telephone call of the customer, and associating the telephone number of the customer and the device data of the customer with a profile of the customer;
recording, on a recording device, content of the telephone call of the customer;
transcribing, with a processor configured to perform speech-to-text processing, the content of the telephone call of the customer, and generating a transcript of the content;
performing at least one of:
selecting one or more keywords in the transcript, selecting one or more keywords summarizing the transcript, or selecting one or more keywords from a provided list of keywords;
associating, with a processor, the one or more keywords with the profile of the customer;
submitting, with a processor, to an ad exchange, a bid request to provide advertising to the customer, the bid request including the device data of the customer;
receiving, with a processor, customer browsing data indicating a URL of at least one website accessed by the customer;
parsing, with a processor, visited website information including at least the URL of the at least one website, and identifying one or more keywords associated with the profile of the customer in at least one of a hostname and a pathname of the URL of the at least one website;
flagging the profile of the customer;
and
providing a retargeted advertisement to the customer.

12 more elements

A system for bridging offline and online retargeting of advertisements, the system comprising a processor, a memory, and a network connection, the memory comprising computer code executable by the processor to cause the system to carry out the following steps:

hosting, with a processor configured to communicate via the network connection, a website;
collecting and logging, with the processor, device data of a customer browsing the website;
displaying, with the processor, a website telephone number to the customer browsing the website;
receiving, with the processor, a telephone number of the customer and content of the telephone call of the customer;
associating the telephone number of the customer and the device data of the customer with a profile of the customer;
transcribing, with a processor configured to perform speech-to-text processing, the content of the telephone call of the customer, and generating a transcript of the content;
performing at least one of:
selecting one or more keywords in the transcript, selecting one or more keywords summarizing the transcript, selecting one or more keywords from a provided list of keywords, or selecting one or more keywords from a provided list of keywords;
associating, with the processor, the one or more keywords with the profile of the customer;
submitting, with the processor, to an ad exchange, a bid request to provide advertising to the customer, the bid request including the device data of the customer;
receiving, with the processor, customer browsing data indicating a URL of at least one website accessed by the customer;
parsing, with the processor, visited website information including at least the URL of the at least one website, and identifying one or more keywords associated with the profile of the customer in at least one of a hostname and a pathname of the URL of the at least one website;
flagging the profile of the customer;
and
transmitting, with the processor, a notification indicating that the customer has been flagged.

12 more elements

Dependencies are inferred from the claim text.