Time-dependent demographics for digital billboards
AssigneeEnt. Services Development Corporation LP
InventorsJonathan GIBSON, Shivaprasad VENKATRAMAN, Joseph MILLER, Clifford A. WILKE
Life of this patent
Estimating the term…
Abstract
In examples provided herein, a method comprises calling a demographics package to analyze data associated with electronic toll tags used on a toll road along which a digital billboard is positioned to determine time-dependent demographics of drivers of vehicles driven on the toll road. The method also includes calling an advertisement selection package to identify an advertisement to be displayed on the digital billboard, where the advertisement to be displayed is based on the time-dependent demographics of the toll road. Further, the method comprises transmitting the advertisement to be displayed to the digital billboard.
Claims15
A method comprising:
- calling a demographics package to analyze data associated with electronic toll tags used on a first toll road along which a first digital billboard is positioned to determine time-dependent demographics of drivers of vehicles driven on the first toll road;
- calling an advertisement selection package to identify a first advertisement to be displayed on the first digital billboard, wherein the first advertisement to be displayed is based on the time-dependent demographics of the first toll road;
- and
- transmitting the first advertisement to be displayed to the first digital billboard.
A system comprising:
- a plurality of digital signs positioned near a tell road, with each digital sign comprising:
- an electronic display;
- a processing resource;
- and
- a memory resource including instructions executable by the processing resource to:
- receive from a context-aware platform (CAP) a plurality of advertisements for displaying on the electronic display,
- wherein the plurality of advertisements are scheduled for display based on a determination by the CAP of time-dependent demographics of drivers of vehicles driven on the toll road,
- wherein a first one of the plurality of advertisements to be displayed on a first digital sign of the plurality of digital signs has a same theme as a second one of the plurality of advertisements to be displayed on a second digital sign of the plurality of digital signs.
A non-transitory computer-readable medium having instructions stored thereon, the instructions executable by a processor of a context-aware platform (CAP) comprising:
- calling a location mapping package to query and receive from a networked device associated with a driver of a vehicle on a road, a vehicle location, and to identify retail establishments within a predetermined distance of the vehicle location;
- calling a preferences engine to determine explicit or implicit preferences of the driver;
- calling an advertisement selection package to identify an audible advertisement for a retail establishment within the predetermined distance of the vehicle location and meeting driver preferences;
- and
- causing the audible advertisement for the retail establishment to be audibly conveyed to the driver.
Dependencies are inferred from the claim text.