Content provision server by which advertisement is displayed, method therefor, and readable recording medium for electronic device in which method for displaying advertisement within content is recorded as program

A content providing server for providing content in which an advertisement is displayed, the content providing server comprising:

• a content information generating unit configured to generate content information;
• a display control information generating unit configured to generate display control information by using the content information;
• and
• a communication unit configured to transmit the content information and the display control information to a user terminal,
• wherein the display control information renders a part of the content information to be replaced with advertisement information and renders the replaced advertisement information to be displayed on a part of a display unit of the user terminal, and
• wherein when the replaced advertisement information is moved to another part of the display unit, the display control information further renders the replaced advertisement information to be returned back to the part of the content information before being replaced and renders the part of the content information before being replaced to be displayed on said another part of the display unit.

A method for displaying an advertisement in content comprising:

• receiving advertisement information;
• displaying the advertisement information on a first region of the display unit by replacing a part of content information with the advertisement information;
• receiving a scroll input on the display unit;
• and
• displaying the part of the content information before being replaced by returning the replaced advertisement information back to the part of the content information before being replaced when the replaced advertisement information is moved to a second region of the display unit, which is different from the first region, in response to the scroll input.