Method of Improving Accuracy of Competitive Pricing Intelligence

A method of competitive shopping, comprising:

• prompting an auditor to enter a price of a product at a retailer;
• comparing an entered price for the product to an expected price for the product;
• storing the entered price in a computer database if the entered price is within an acceptable range of the expected price;
• and
• prompting the auditor to verify the entered price for the product if the entered price is outside the acceptable range of the expected price.

A method of competitive shopping, comprising:

• providing a first set of products including a price associated with each of the products;
• determining a priority for updating the price for each of the first set of products;
• and
• generating a second set of products as a subset of the first set of products, wherein the second set of products includes the products with from the first set of products with the highest priority for updating.