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AssigneeMerkle, Inc.
InventorsRobert Lee WOOD, Futoshi YUMOTO, Thomas D. LACKI
Estimating the term…
A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.
1-20. (canceled)
A computer-implemented system for creating a segmentation of a population, the system comprising:
A computer-implemented method for creating segmentation of a population, the method comprising:
A non-transitory computer-readable medium storing instructions executable by a processor to perform a method for creating a segmentation of a population, the method comprising:
Dependencies are inferred from the claim text.