Back to results
US 2018/0018400 A1Published application
Presentation bias compensation for multiple item internet web pages
AssigneeeBay Inc.
InventorsAlex Cozzi, David Goldberg
Life of this patent
Estimating the term…
Abstract
Embodiments of the present disclosure can be used to compensate for presentation bias and estimate click-through rates for content objects in different positions on an Internet web page. Among other things, this allows Internet web page content to be positioned on the web page without necessitating extensive real-world testing, thereby providing better content to users more quickly and efficiently than conventional systems.
Claims20
A system comprising:
- a processor;
- and
- memory coupled to the processor and storing instructions that, when executed by the processor, cause the system to perform operations comprising:
- displaying content in a web page to a plurality of users over the Internet;
- receiving, by the system over the Internet, a selection of the content in the Internet web page from the plurality of users, wherein the content comprises a first content object and a second content object, the first content object having a first page position on the Internet web page and the second content object having a second page position on the Internet web page;
- determining, based on the selection of the content by the plurality of users, a click through rate for the first content object in the first page position and a click through rate for the second content object in the second page position;
- estimating, based on the determined click through rate for the first content object, a click through rate for the first content object at a third page position on the Internet web page;
- estimating, based on the determined click through rate for the second content object, a click through rate for the second content object at the third page position on the Internet web page;
- ranking the first content object and the second content object based on the estimated click through rate for the first content object and the estimated click through rate for the second content object.
6 more elements
A method comprising:
- displaying, by a computer system, content in a web page to a plurality of users over the Internet;
- receiving, by the computer system over the Internet, a selection of the content in the Internet web page from the plurality of users, wherein the content comprises a first content object and a second content object, the first content object having a first page position on the Internet web page and the second content object having a second page position on the Internet web page;
- determining, by the computer system based on the selection of content by the plurality of users, a click through rate for the first content object in the first page position and a click through rate for the second content object in the second page position;
- estimating, by the computer system based on the determined click through rate for the first content object, a click through rate for the first content object at a third page position on the Internet web page;
- estimating, by the computer system based on the determined click through rate for the second content object, a click through rate for the second content object at the third page position on the Internet web page;
- ranking, by the computer system, the first content object and the second content object based on the estimated click through rate for the first content object and the estimated click through rate for the second content object.
3 more elements
A tangible, non-transitory computer-readable medium storing instructions that, when executed by a computer system, cause the computer system to perform operations comprising:
- displaying content in a web page to a plurality of users over the Internet;
- receiving, by the computer system over the Internet, selection of the content in the Internet web page from the plurality of users, wherein the content comprises a first content object and a second content object, the first content object having a first page position on the Internet web page and the second content object having a second page position on the Internet web page;
- determining, based on the selection of content by the plurality of users, a click through rate for the first content object in the first page position and a click through rate for the second content object in the second page position;
- estimating, based on the determined click through rate for the first content object, a click through rate for the first content object at a third page position on the Internet web page;
- estimating, based on the determined click through rate for the second content object, a click through rate for the second content object at the third page position on the Internet web page;
- ranking the first content object and the second content object based on the estimated click through rate for the first content object and the estimated click through rate for the second content object.
3 more elements
Dependencies are inferred from the claim text.