System and method for providing content based on contextual insights

A non-transitory computer readable medium having stored thereon instructions for causing a processing system to perform a process for providing a content item based on a user interest and an expected action to be performed by a user device, the process comprising:

• querying, based on at least one signature generated for a multimedia content element, a user profile to identify the user interest, wherein a concept of the identified user interest matches a concept represented by the generated at least one signature;
• generating at least one contextual insight based on the user interest, wherein each contextual insight indicates a user preference;
• determining the expected action based on the at least one contextual insight;
• determining, based on the expected action, the content item to be provided to the user device;
• and
• providing the determined content item to the user device.

A system for providing a content item based on a user interest and an expected action to be performed by a user device, comprising:

• a processing circuitry;
• and
• a memory, wherein the memory contains instructions that, when executed by the processing circuitry, configure the system to:
• query, based on at least one signature generated for a multimedia content element, a user profile to identify the user interest, wherein a concept of the identified user interest matches a concept represented by the generated at least one signature;
• generate at least one contextual insight based on the user interest, wherein each contextual insight indicates a user preference;
• determine the expected action based on the at least one contextual insight;
• determine, based on the expected action, the content item to be provided to the user device;
• and
• provide the determined content item to the user device.