System and method for tracking, determining, and reporting overall efficiency and efficacy of content usage activity
OwnerTammy Ann Farrell, Dulcina Bettencourt Belcherinventors
Life of this patent
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Abstract
A tracking system for tracking and reporting content usage activity on computing devices is provided. The tracking system embodies a method determining overall efficiency and efficacy by measuring active usage time when the user is actually engaging or looking at the content. The method enables administrators to track and categorize any web site or application and run resulting ROI reports comparing quantified actual usage versus the recommended usage. Thereby the present invention may alert device users whose usage activity, as measured by the time usage on categorized sites and applications, deviates from recommended usage or predetermined thresholds.
Claims10
A user-activity tracking system for collecting and analyzing the time usage of a plurality of content on a computer having a user interface and at least one input device, comprising:
- a tracking software installed on the computer for tracking active usage of the plurality of content thereon;
- the tracking software configured to time each content of the plurality of content represented on the user interface as a user screen;
- the tracking software configured to detect activity input of the at least one input device when it operative engages any of the plurality of content;
- and
- the tracking software configured to define a status for each of the plurality of content as active usage.
A user-activity tracking system for collecting and analyzing the time usage of a plurality of content on a computer having a user interface and at least one input device, comprising:
- activity input includes input from a mouse device, a keyboard, a digital pen or stylus, haptic, audio or video input devices operatively associated with any content of the plurality of content;
- a tracking software installed on the computer for tracking active usage of the plurality of content thereon;
- the tracking software configured to time all of the plurality of content represented on the user interface;
- the tracking software configured to time the active usage of each of the plurality of content;
- the tracking software configured to detect activity input of the at least one input device when it operative engages any of the plurality of content;
- and
- the tracking software configured to define a status for each of the plurality of content as active usage, wherein inactive usage comprises the status not being defined as active usage, and
- wherein active usage status comprises a respective content of the plurality of content front facing on the user interface, after launch thereof and prior to any activity input operatively associated with another content of the plurality of content, or after activity input operatively associated therewith and prior to any activity input operatively associated with another content of the plurality of content.
Dependencies are inferred from the claim text.