Systems and Methods for Assessing Viewer Engagement

A method of quantifying viewer engagement for unique videos in a plurality of videos, the method comprising:

• at each household in a plurality of households, acquiring image data of a viewing area in front of a display;
• determining if the display is showing a video in the plurality of videos;
• for each unique video in the plurality of videos, estimating (i) a viewing rate and (ii) a watching rate based on the image data and on demographic information about each household in the plurality of households, the viewing rate representing a ratio of a total number of people in the viewing areas to a total number of displays showing videos and the watching rate representing a ratio of a total number of people in households with display showing videos to a total number of people in the plurality of households;
• and
• for each unique video in the plurality of videos, determining a viewability index based on the viewing rate and the watching rate.

A system for quantifying viewer engagement with a video playing on a display, the system comprising:

• at least one camera, disposed to image a viewing area in front of the display, to acquire image data of the viewing area;
• a microphone, disposed in proximity to the display, to acquire audio data representing a soundtrack of the video emitted by a speaker coupled to the display;
• a memory, operably coupled to the at least one camera and the microphone, to store processor-executable instructions;
• and
• a processor, operably coupled to the at least one camera, the microphone, and the memory, wherein upon execution of the processor-executable instructions, the processor:
• determines an identity of the video based at least in part on the audio data;
• estimates, based at least in part on the image data, a first number of people present in the viewing area while the video is being shown on the display and a second number of people engaged with the video in the viewing area;
• and
• transmits the identity of the video, the first number of people, and the second number of people to a remote server.