System and method for providing content in autonomous vehicles based on perception dynamically determined at real-time

A non-transitory machine-readable medium having instructions stored therein, which when executed by a processor, cause the processor to perform operations of providing content to autonomous vehicle, the operations including

• performing an image analysis on an image captured using a camera mounted on an autonomous vehicle, the image representing an exterior environment of an autonomous vehicle;
• obtaining localization information surrounding the autonomous vehicle at a point in time;
• determining a perception associated with an audience external to the autonomous vehicle based on the image analysis and the localization information;
• receiving a plurality of content items from one or more content servers over a network in response to the perception associated with the audience;
• ranking the plurality of content items using a predetermined ranking algorithm to select a first content item and a second content item from the plurality of content items;
• displaying the first content item selected from the one or more content items on a first display device mounted on an exterior surface of the autonomous vehicle;
• superimposing the second content item onto the image captured by the camera, generating an augmented image augmented with the second content item;
• and
• displaying the augmented image on a second display device mounted on an interior surface of the autonomous vehicle, wherein the second display device includes a touch screen to allow the passenger to interact with one or more choices presented by the second content item, wherein the second display device is configured to appear as an ordinary window of the autonomous vehicle, and wherein when a passenger looks at the second display device, an object of the augmented image is displayed as a virtual object in a virtual reality manner as if the passenger looked at a physical object through the ordinary window of the autonomous vehicle.

A data processing system, comprising:

• a processor;
• and
• a memory coupled to the processor for storing instructions, which when executed by the processor, cause the processor to perform operations of providing content in an autonomous vehicle, the operations including
• performing an image analysis on an image captured using a camera mounted on an autonomous vehicle, the image representing an exterior environment of an autonomous vehicle,
• obtaining localization information surrounding the autonomous vehicle at a point in time,
• determining a perception associated with an audience external to the autonomous vehicle based on the image analysis and the localization information,
• receiving a plurality of content items from one or more content servers over a network in response to the perception associated with the audience,
• ranking the plurality of content items using a predetermined ranking algorithm to select a first content item and a second content item form the plurality of content items,
• displaying the first content item selected from the one or more content items on a first display device mounted on an exterior surface of the autonomous vehicle,
• superimposing the second content item onto the image captured by the camera, generating an augmented image augmented with the second content item, and
• displaying the augmented image on a second display device mounted on an interior surface of the autonomous vehicle, wherein the second display device includes a touch screen to allow the passenger to interact with one or more choices presented by the second content item, wherein the second display device is configured to appear as an ordinary window of the autonomous vehicle, and wherein when a passenger looks at the second display device, an object of the augmented image is displayed as a virtual object in a virtual reality manner as if the passenger looked at a physical object through the ordinary window of the autonomous vehicle.