Content delivery in a location-based messaging platform

A system for delivering content, comprising:

• a computer processor;
• a stream module executing on the computer processor and configured to enable the computer processor to:
• receive, from a client device, a request for content, the request identifying a context account of a social media platform and a corresponding client geographic location;
• identify friend content broadcasted by a set of friend accounts, the set of friend accounts associated with the context account in a connection graph of the social media platform;
• identify nearby content broadcasted by a set of nearby accounts, the nearby content broadcasted from geographic locations proximate to the client geographic location;
• merge the friend content and the nearby content to generate a result set;
• remove duplicative content from the result set;
• and
• provide at least a portion of the result set in response to the request.

A non-transitory computer-readable storage medium comprising instructions for providing advertising content. The instructions, when executed on at least one computer processor, enable the computer processor to:

• receive, from a client device, a request for content, the request identifying a context account of a social media platform and a corresponding client geographic location;
• identify, by the computer processor, friend content broadcasted by a set of friend accounts, the set of friend accounts associated with the context account in a connection graph of the social media platform;
• identify, by the computer processor, nearby content broadcasted by a set of nearby accounts, the nearby content broadcasted from geographic locations proximate to the client geographic location;
• merge the friend content and the nearby content to generate a result set;
• remove duplicative content from the result set;
• and
• provide at least a portion of the result set in response to the request.