Server side crossfading for progressive download media

A method for implementing a server side crossfade or other transitional effect, the method comprising:

• receiving, from each of a plurality of client devices, user data indicative of behavior or at least one preference of a user of that client device;
• identifying at least one media clip to be transmitted to a first one of the plurality of client devices for playback, each of the at least one media clip including multiple chunks;
• determining at least one chunk of the at least one media clip to process for the effect;
• processing the at least one chunk based on the user data received from the first client device such that the effect is personalized for the user of that device;
• and
• transmitting the processed at least one chunk and the remaining chunks of the at least one media clip to the first client device for playback.

A system, comprising:

• at least one processor;
• and
• memory containing instructions that, when executed, cause the at least one processor to:
• receive, from each of a plurality of client devices, user data indicative of behavior or at least one preference of a user of that client device;
• identify at least one media clip to be transmitted to a first one of the plurality of client devices for playback, each of the at least one media clip including multiple chunks;
• determine at least one chunk of the at least one media clip to process for the effect;
• process the at least one chunk based on the user data received from the first client device such that the effect is personalized for the user of that device;
• and
• transmit the processed at least one chunk and the remaining chunks of the at least one media clip to the first client device for playback.

A non-transitory computer readable medium containing instructions that, when executed by at least one processor of a computing device, cause the computing device to:

• receive, from each of a plurality of client devices, user data indicative of behavior or at least one preference of a user of that client device;
• identify at least one media clip to be transmitted to a first one of the plurality of client devices for playback, each of the at least one media clip including multiple chunks;
• determine at least one chunk of the at least one media clip to process for the effect;
• process the at least one chunk based on the user data received from the first client device such that the effect is personalized for the user of that device;
• and
• transmit the processed at least one chunk and the remaining chunks of the at least one media clip to the first client device for playback.