Dynamic placement of in-game ads, in-game product placement, and in-game promotions in wager-based game environments
AssigneeSynergy Blue LLC
InventorsGeorg Washington, Joe Serra
Life of this patent
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Abstract
Various aspects are described herein for implementing in-game advertising, in-game product placement, and in-game promotion techniques in wager-based games conducted at an electronic gaming device of a casino gaming network. These techniques provide the ability for traditional video-type wager-based gaming machines (such as those deployed at casino gaming establishments) to be quickly and easily converted to wager-based games which support in-game advertising while still satisfying the strict regulatory compliance rules and regulations governing wager-based gaming
Claims14
A computer implemented gaming method conducted in a gaming network, the gaming network including a first electronic, wager-based gaming device (“first EGD”), the first EGD including a first display, a first input interface, a first bill or ticket acceptor, the method comprising causing at least one processor to execute a plurality of instructions stored in a memory for causing at least one component of the gaming network to:
- enable a player to engage in a first interactive gaming session of a wager-based game conducted at the first EGD;
- initiate, during the first interactive gaming session, a first wager-based game event at the first EGD;
- establish an account balance using at least a portion of cash or credit received via the first bill or ticket acceptor;
- automatically fund an amount wagered on the first wager-based game event using the account balance;
- determine an event outcome of the first wager-based game event, the event outcome having associated therewith game event outcome content;
- display, at the first display and during the first interactive gaming session, wager-based game content depicting an in-game environment of the wager-based game;
- identify a first portion of advertising content for display as an in-game advertisement within the in-game environment of the wager-based game;
- and
- display, at the first display and during the first interactive gaming session, the first portion of advertising content as an in-game advertisement within the in-game environment of the wager-based game.
A computer implemented gaming system implemented in a gaming network, the gaming network including a first electronic, wager-based gaming device (“first EGD”), the first EGD including a first display and a first input interface, the system comprising at least one processor operable to execute a plurality of instructions stored in a memory for causing at least one component of the gaming network to:
- enable a player to engage in a first interactive gaming session of a wager-based game conducted at the first EGD;
- initiate, during the first interactive gaming session, a first wager-based game event at the first EGD;
- establish an account balance using at least a portion of cash or credit received via the first bill or ticket acceptor;
- automatically fund an amount wagered on the first wager-based game event using the account balance;
- determine an event outcome of the first wager-based game event, the event outcome having associated therewith game event outcome content;
- display, at the first display and during the first interactive gaming session, wager-based game content depicting an in-game environment of the wager-based game;
- identify a first portion of advertising content for display as an in-game advertisement within the in-game environment of the wager-based game;
- and
- display, at the first display and during the first interactive gaming session, the first portion of advertising content as an in-game advertisement within the in-game environment of the wager-based game.
Dependencies are inferred from the claim text.