Arbitrary badging in a social network

Abstract

Aspects of invention relate to a system architecture for dynamically generating and deploying badges in a social media platform. The system includes: a computer processor; a badging module executing on the computer processor and configured to enable the computer processor to: receiving, from a badge creator, a badge definition defining a badge; identifying business logic associated with the badge definition; receiving acknowledgement of payment terms associated with delivery of the badge; receiving acknowledgement of a badge services agreement including payment terms between the badge creator and the social media platform; identifying deployment parameters of the badge including delivery time, budget, and demographic information; and deploying the badge to a set of user accounts of the social media platform based on the delivery time, budget, and demographic information, wherein deploying the badge does not require an update of a client application executing on client devices of the set of user accounts.

Dependencies are inferred from the claim text.