US 2018/0005311 A1Published application

Universal purchase path that may be optimized for conversion or revenue

AssigneeGo Daddy Operating Company, LLC

InventorsAngeley Mullins, Ana Alicia Grace, Stacy SteinKuller, Joshua Ray Rossman, Garrett Matsudaira, Stephen Russell Baird, Anirban Kundu

Life of this patent

Estimating the term…

patentgrep

Loading patent…

Abstract

A domain name registrar may create a customizable universal purchase path for all customers purchasing a given product. The registrar may create and store modular cross sell components that each has material for at least one product offered for sale by the registrar. Thereafter, the registrar may receive a request for a product from a customer. The registrar may determine a probability the customer will complete the purchase if shown upgrades and/or additional products. If the probability is low (or lower than a predefined threshold) the registrar may complete the purchase before displaying additional upgrades and/or additional products to the customer. This will maximize the conversion rate. Alternatively, if the probability is high (or higher than a predefined threshold) the registrar may create final page markups using the modular cross sell components and collected content and display the final page markups to the customer before completing the purchase with the customer. In preferred embodiments, the final page markups are for the upgrades and/or additional products most likely to be purchased by the customer. This will maximize the amount of each purchase.

Claims20

Dependent claims

A method comprising the steps of:

storing by a domain name registrar a first plurality of modular cross sell components, wherein each modular cross sell component in the first plurality of modular cross sell components has material for at least one product offered for sale by the domain name registrar;
receiving by a website of the domain name registrar over a computer network a request to enter a product into an electronic shopping cart by a customer using a client device;
determining by the domain name registrar a probability that the customer will complete a purchase of the product in the electronic shopping cart if shown a final page markup for an upgrade or an additional product before the customer completes the purchase;
and
upon determining by the domain name registrar that the probability that the customer will complete the purchase of the product if shown the final page markup for the upgrade or the additional product is over a predetermined threshold:
applying by the domain name registrar a scoring algorithm to rank the first plurality of modular cross sell components from most to least likely to be purchased by the customer;
selecting by the domain name registrar a second plurality of modular cross sell components from the first plurality of modular cross sell components with material for products that are the most likely to be purchased by the customer based on the scoring algorithm;
collecting by the domain name registrar content for the second plurality of modular cross sell components;
building by the domain name registrar a plurality of final page markups by combining the collected content with the second plurality of modular cross sell components;
transmitting, before collecting a payment for the product from the customer, by the domain name registrar over the computer network the plurality of final page markups to the client device of the customer, wherein the client device is configured to display each transmitted final page markup in the plurality of final page markups one at a time to the customer, and
collecting the payment, after transmitting the plurality of final page markups, by the domain name registrar for the product from the customer.

8 more elements

A method comprising the steps of:

storing by a domain name registrar a first plurality of modular cross sell components, wherein each modular cross sell component in the first plurality of modular cross sell components has material for at least one product offered for sale by the domain name registrar;
receiving by a website of the domain name registrar over a computer network a request to enter a product into an electronic shopping cart by a customer using a client device;
determining by the domain name registrar a probability that the customer will complete a purchase of the product in the electronic shopping cart if shown a final page markup for an upgrade product or an additional product before the customer completes the purchase;
and
upon determining by the domain name registrar that the probability that the customer will complete the purchase of the product if shown the plurality of final page markups is under a predetermined threshold, collecting a payment, before transmitting a plurality of final page markups to the client device, by the domain name registrar for the product from the customer,
applying by the domain name registrar a scoring algorithm to rank the first plurality of modular cross sell components from most to least likely to be purchased by the customer;
selecting by the domain name registrar a second plurality of modular cross sell components from the first plurality of modular cross sell components with material for products that are the most likely to be purchased by the customer based on the scoring algorithm;
collecting by the domain name registrar content for the second plurality of modular cross sell components;
building by the domain name registrar the plurality of final page markups by combining the collected content with the second plurality of modular cross sell components;
and
transmitting, after collecting the payment for the product from the customer, by the domain name registrar over the computer network the plurality of final page markups to the client device of the customer, wherein the client device is configured to display each transmitted final page markup in the plurality of final page markups one at a time to the customer.

8 more elements

A method comprising the steps of:

storing by a domain name registrar a first plurality of modular cross sell components, wherein each modular cross sell component in the first plurality of modular cross sell components has material for at least one product offered for sale by the domain name registrar;
receiving by a website of the domain name registrar over a computer network a request to enter a product into an electronic shopping cart by a customer using a client device;
applying by the domain name registrar a scoring algorithm to rank the first plurality of modular cross sell components from most to least likely to be purchased by the customer;
selecting by the domain name registrar a second plurality of modular cross sell components from the first plurality of modular cross sell components with material for products that are the most likely to be purchased by the customer based on the scoring algorithm;
collecting by the domain name registrar content for the second plurality of modular cross sell components;
building by the domain name registrar a plurality of final page markups by combining the collected content with the second plurality of modular cross sell components;
and
determining by the domain name registrar a probability that the customer will complete a purchase of the product in the electronic shopping cart if shown the plurality of final page markups before the customer completes the purchase;
upon determining by the domain name registrar that the probability that the customer will complete the purchase of the product if shown the plurality of final page markups is over a predetermined threshold:
transmitting, before collecting a payment for the product from the customer, by the domain name registrar over the computer network the plurality of final page markups to the client device of the customer, wherein the client device is configured to display each transmitted final page markup in the plurality of final page markups one at a time to the customer, and
collecting the payment by the domain name registrar for the product from the customer, or
upon determining by the domain name registrar that the probability that the customer will complete the purchase of the product if shown the plurality of final page markups is under a predetermined threshold:
not transmitting by the domain name registrar over the computer network the plurality of final page markups to the client device of the customer, wherein the client device is configured to display each transmitted final page markup in the plurality of final page markups one at a time to the customer, and
collecting the payment by the domain name registrar for the product from the customer.

11 more elements

Dependencies are inferred from the claim text.