System, method, and recording medium for emotionally intelligent advertising
AssigneeInternational Business Machines Corporation
InventorsRoberto Battaglini, Jeremy Ray Fox, Leo Kluger, William J. Reilly
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Abstract
An emotionally intelligent advertising method, system, and non-transitory computer readable medium, include characterizing a first content based on a topic type and an emotional index value, determining if the emotional index value is greater than a threshold emotional index value, and creating a suppression record to suppress a type of advertisement related to the topic type of the first content from being advertised following the first content when the determining determines that the emotional index value is greater than the threshold emotion index value.
Claims20
An emotionally intelligent advertising method, the method comprising:
- characterizing a first content based on a topic type and an emotional index value;
- determining if the emotional index value is greater than a threshold emotional index value;
- and
- creating a suppression record to suppress a type of advertisement related to the topic type of the first content from being advertised following the first content when the determining determines that the emotional index value is greater than the threshold emotion index value.
A non-transitory computer-readable recording medium recording an emotionally intelligent advertising program, the program causing a computer to perform:
- characterizing a first content based on a topic type and an emotional index value;
- determining if the emotional index value is greater than a threshold emotional index value;
- and
- creating a suppression record to suppress a type of advertisement related to the topic type of the first content from being advertised following the first content when the determining determines that the emotional index value is greater than the threshold emotion index value.
An emotionally intelligent advertising system, said system comprising:
- a processor;
- and
- a memory, the memory storing instructions to cause the processor to:
- characterize a first content based on a topic type and an emotional index value;
- determine if the emotional index value is greater than a threshold emotional index value;
- and
- create a suppression record to suppress a type of advertisement related to the topic type of the first content from being advertised following the first content when the determining determines that the emotional index value is greater than the threshold emotion index value.
Dependencies are inferred from the claim text.