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US 2018/0005274 A1Published application
Management system for high volume data analytics and data ingestion
AssigneeNanigans, Inc.
InventorsRic Calvillo, Claude Denton, Joshua Allen Breckman, Jonathan Palmer
Life of this patent
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Abstract
A system is provided for ingesting existing advertising networks and/or advertising campaigns to enable centralized and consistent control. Various embodiments, are specially configured to enable users to capture the existing placement information (e.g., user interface design elements, execution rules, attribution information, etc.) and incorporate the existing ads or placements into build templates that facilitate management and/or modification of the placements by build group.
Claims20
A system for generating build templates comprising:
- at least one processor operatively connected to a memory, the at least one processor when executing, is configured to:
- receive selection of a group of placements in a user interface;
- decompose the selected group of placements into components that make up the placements;
- generate a build template executable by the system that when executed causes the system to create the selected group of placements, wherein the system captures any defined parameters specified by the selected group of placements and incorporates the parameters into the build template or associated element of the build template;
- identify elements of the build template such that responsive to combining the elements of the build template in every permutation only the selected advertisements or a subset of the selected advertisements are defined;
- provide interactive access to the build template through the user interface to manage and modify the selected group of advertisements or the subset of the selected advertisements based on selections in the user interface to modify the build template or build template parameters.
3 more elements
Dependencies are inferred from the claim text.