Determining fraudulent indications of advertisement interaction based on identity
AssigneeFacebook, Inc.
InventorsVijaye Ganesh Raji, Jason Duane Clark
Life of this patent
Estimating the term…
Abstract
An ad publisher provides an online system with user identifying information of users who interacted with an advertisement presented by the ad publisher and indications of interactions with the advertisement. A landing page is associated with the advertisement, and the advertiser provides the online system with user identifiers of users who interacted with the advertisement and requested the landing page. The online system determines whether the ad publisher fraudulently identifies interactions with the advertisement by comparing the user identifying information received from the ad publisher with the user identifiers received from the advertiser.
Claims18
A method comprising:
- receiving, by an online system, user identifying information from an advertisement publisher system identifying one or more users of the online system who interacted with an advertisement via one or more client devices, the advertisement including a link to a landing page provided by an advertiser;
- receiving, by the online system, a set of user identifiers from the advertiser, each of the user identifiers identifying a user of the online system who interacted with the advertisement and accessed the landing page using the link via a corresponding client device;
- determining, by a processor, a number of the identified one or more users that do not match the set of user identifiers;
- and
- responsive to determining that the number is greater than a blacklist threshold, preventing communication of one or more subsequent advertisements provided by the advertisement publisher system for presentation to users of the online system.
A computer program product comprising a non-transitory computer-readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:
- receive, by an online system, user identifying information from an advertisement publisher system identifying one or more users of the online system who interacted with an advertisement via one or more client devices, the advertisement including a link to a landing page provided by an advertiser;
- receive, by the online system, a set of user identifiers from the advertiser, each of the user identifiers identifying a user of the online system who interacted with the advertisement and accessed the landing page using the link via a corresponding client device;
- determine, by a processor, a number of the identified one or more users that do not match the set of user identifiers;
- and
- responsive to determining that the number is greater than a blacklist threshold, prevent communication of one or more subsequent advertisements provided by the advertisement publisher system for presentation to users of the online system.
Dependencies are inferred from the claim text.