Controlling Content Distribution

A computer-implemented method for controlling content distribution, the method comprising:

• identifying, for a user, interests used to select content that is distributed to the user;
• providing, for display in a graphical user interface, content distribution information that includes one or more of the identified interests that are used to select content that is distributed to the user;
• receiving, from a device associated with the user, an edit of the content distribution information, wherein the edit comprises a first modification that updates a viewing preference of the user for viewing content related to a first interest;
• storing the edit in the content distribution information;
• receiving a request from a first content provider to retarget the user, wherein the user previously accessed content provided by the first content provider;
• and
• based on receiving the request to retarget the user and based on the updated viewing preference:
• identifying a content portion that was previously presented to the user is related to the first interest and is provided by the first content provider;
• and
• based on the first modification, blocking the identified content portion from being presented to the user.

A computer program product embodied in a computer readable storage device and comprising instructions that when executed by one or more processors perform a method for controlling content distribution, the method comprising:

• identifying, for a user, interests used to select content that is distributed to the user;
• providing, for display in a graphical user interface, content distribution information that includes one or more of the identified interests that are used to select content that is distributed to the user;
• receiving, from a device associated with the user, an edit of the content distribution information, wherein the edit comprises a first modification that updates a viewing preference of the user for viewing content related to a first interest;
• storing the edit in the content distribution information;
• receiving a request from a first content provider to retarget the user, wherein the user previously accessed content provided by the first content provider;
• and
• based on receiving the request to retarget the user and based on the updated viewing preference:
• identifying a content portion that was previously presented to the user is related to the first interest and is provided by the first content provider;
• and
• based on the first modification, blocking the identified content portion from being presented to the user.

A computer-implemented method for controlling content distribution, the method comprising:

• identifying, for a user, interests used to select content that is distributed to the user;
• providing, for display in a graphical user interface, content distribution information that includes one or more of the identified interests that are used to select content that is distributed to the user;
• receiving, from a device associated with the user, an edit of the content distribution information, wherein the edit comprises a first modification that updates a viewing preference of the user for viewing content related to a first interest;
• and
• storing the edit in the content distribution information,
• wherein storing the edit in the content distribution information causes content related to the first interest to be block from being retargeted to the user.