Interactive text message advertising system with personalized video content

A non-transitory computer readable medium containing computer executable instructions that when executed by a computer perform a method, the computer program comprising:

• instructions to receive an opt-in text message on a network from a customer with a customer phone number, wherein the opt-in text message includes an advertising campaign keyword, and is an initial text message received from the customer for which no customer profile exists;
• instructions to build, in real time, a customer profile using initially solely the customer phone number, wherein the customer profile includes at least one of a gender, an approximate age, and an approximate household income of the customer associated with the customer phone number;
• instructions to analyze customer relevance metadata associated with a plurality of advertising videos related to the advertising campaign keyword to determine which advertising video of the plurality of advertising videos best matches the customer profile;
• instructions to generate a URL to the advertising video that best matches the customer profile;
• and
• instructions to send a text message to the customer phone number with the URL.

A method comprising:

• receiving, via a network, an opt-in text message from a first customer with a first customer phone number, wherein the opt-in text message includes an advertising campaign keyword, and is an initial text message received from the first customer for which no customer profile exists;
• receiving, via a network, an opt-in text message from a second customer with a second customer phone number, wherein the opt-in text message includes the same advertising campaign keyword as the advertising campaign keyword in the opt-in text message from the first customer, and the opt-in text message is an initial text message received from the second customer for which no customer profile exists;
• building, in real time, a first customer profile using initially solely the first customer phone number, wherein the first customer profile includes at least one of a gender, an approximate age, and an approximate household income of the first customer associated with the first customer phone number;
• building, in real time, a second customer profile using initially solely the second customer phone number, wherein the second customer profile includes at least one of a gender, an approximate age, and an approximate household income of the second customer associated with the second customer phone number;
• analyzing metadata associated with a plurality of advertising videos related to the advertising campaign keyword to determine which advertising video of the plurality of advertising videos best matches the first customer profile;
• analyzing metadata associated with a plurality of advertising videos related to the advertising campaign keyword to determine which advertising video of the plurality of advertising videos best matches the second customer profile;
• generating a first URL to the advertising video that best matches the first customer profile;
• generating a second URL to the advertising video that best matches the second customer profile;
• sending a text message, via a network, to the first customer phone number with the first URL;
• sending a text message, via a network, to the second customer phone number with the second URL;
• wherein the first URL references a first advertising video and the second URL references a second advertising video;
• and
• wherein the first advertising video is different than the second advertising video even though the advertising campaign keyword received in the opt-in text message from the first customer is the same as the advertising campaign keyword received in the opt-in text message from the second customer.