Procuring feedback
AssigneePaypal, Inc.
InventorAdhish N. Vyas
Life of this patent
Estimating the term…
Abstract
A system for procuring feedback from user when displaying content. The system implements operations for selecting a feedback mechanism based on prior user interactions with the feedback mechanism and other feedback mechanisms. The system uses the user responses to the feedback mechanism to better target content to the user and better determine which feedback mechanisms will provide the most valuable information over time.
Claims20
A system, comprising:
- a non-transitory memory storing instructions;
- and
- one or more hardware processors coupled to the non-transitory memory and configured to read the instructions from the non-transitory memory to cause the system to perform operations comprising:
- selecting an advertisement based at least in part on an advertisement keyword matching a profile keyword associated with user information identified by a received user identifier;
- causing a user device associated with the received user identifier to display the advertisement with a feedback request, the feedback request having an actuatable keyword that matches the advertisement keyword;
- receiving, from the user device, an indication as to whether the actuatable keyword was actuated;
- and
- adjusting the user information based on whether the actuatable keyword was actuated.
A computer implemented method comprising:
- selecting an advertisement based at least in part on an advertisement keyword matching a profile keyword associated with user information identified by a received user identifier;
- causing a user device associated with the received user identifier to display the advertisement with a feedback request, the feedback request having a virtual slider associated with the advertisement keyword;
- receiving, an indication that the virtual slider was moved;
- and
- adjusting the user information based on receiving the indication that the virtual slider was moved.
A non-transitory machine readable medium having stored thereon machine readable instructions executable to cause a machine to perform operations comprising:
- choosing an advertisement based at least in part on a content keyword matching a profile keyword associated with user information identified by a received user identifier;
- causing a mobile device associated with the received user identifier to display the content with a feedback request;
- receiving a response to the feedback request;
- and
- adjusting the user information based on receiving the response to the feedback request.
Dependencies are inferred from the claim text.