A non-transitory computer-readable medium containing program instructions stored thereon which, when executed by one or more processors of a network node, facilitate adaptive bitrate (ABR) live media streaming sessions in a wireless radio network environment, the non-transitory computer-readable medium comprising program instructions for performing:
- determining that a wireless user equipment (UE) device engaged in an ABR live media streaming session has entered a video outage area;
- providing an updated manifest file to the wireless UE device, the updated manifest file including a reference to a service outage notification message and one or more references to advertisement content locally cached at the wireless UE device that is downloaded prior to the wireless UE device entering the video outage area;
- and
- maintaining a persistent connectivity state for the ABR live media streaming session and time-shifting the ABR live media stream for a duration responsive to an estimation of how long service outage is to last depending on an estimated travel direction and an estimated speed associated with the wireless UE device.