A non-transitory computer-readable medium containing program instructions stored thereon which, when executed by one or more processors of a wireless user equipment (UE) device, facilitate a time-shifted adaptive bitrate (ABR) live media streaming session in a wireless radio network environment, the non-transitory computer-readable medium comprising program instructions for performing:
- transmitting, by the wireless UE device, current location information, speed and travel direction associated with the wireless UE device to a network node;
- receiving estimated video outage area information from the network node, the estimated video outage area information being determined responsive to the current location information, speed and travel direction provided by the wireless UE device;
- sending a request to the network node for facilitating preloading of advertisement content prior to entering an outage area;
- receiving the advertisement content from the network node to be played for a duration responsive to an estimation of how long service outage is to last in the outage area based on an estimated travel direction and an estimated speed associated with the wireless UE device;
- and
- upon entering the outage area, sending a message to the network node to commence time-shifting of the ABR live media streaming session for at least the duration of service outage.