Communication network including transmitter registry and associated methods

A communication network comprising:

• a plurality of transmitters each configured to broadcast a signal including a known transmitter identifier, the plurality of transmitters including (a) a first transmitter owned by a first owner broadcasting a first transmitter identifier, and (b) a second transmitter owned by a second owner broadcasting a second transmitter identifier;
• a registry stored on a computer including
• (a) a transmitter data structure including a plurality of records, each of the records including the known transmitter identifier for a corresponding transmitter, the plurality of records including (i) a first record including the first transmitter identifier, and (ii) a second record including the second transmitter identifier, and
• (b) a channel data structure including a plurality of channels, each of the channels being associated with at least one of the records, each of the channels linking each of the associated records in the channel with a behavior;
• and
• a wireless communication device in communication with the computer, the wireless communication device being configured to receive a signal including an incoming transmitter identifier, the wireless communication device being configured to send a request including the incoming transmitter identifier to the registry,
• wherein the computer is configured to respond to the request by (a) locating a record corresponding to the incoming transmitter identifier within the plurality of records, (b) locating a channel associated with the located record within the plurality of channels, and (c) sending a behavior linked to the located record by the located channel to the wireless communication device.